Brand Manager

Brand Manager (Pop Culture)
Hybrid (Welwyn Garden City) | £35-45k | Full Time

I'm partnered with a leader in officially licensed pop culture merchandise in their search for a Brand Manager to lead organic social media, email/CRM, and support broader brand consistency across their D2C brands.

My client sits at the intersection of pop culture and innovation, crafting unique, collectible products that resonate with gaming, movie, and comic fans across the globe. They partner with some of the biggest names in entertainment including Sony, Ubisoft, PlayStation, Netflix, and Universal to design and distribute everything from retro mini arcade machines to quirky duck collectibles and premium licensed merchandise.

What You'll Do:

• Develop and lead organic social strategies across Instagram, X, Facebook & Reddit.
• Own email/CRM campaigns, flows, and list growth.
• Ensure consistency across tone of voice, visuals, and messaging.
• Manage internal creatives, agencies, and freelancers.
• Drive KPIs: engagement, brand awareness, and community growth.

What You'll Need:

• 4+ years in social media or brand marketing in a D2C or B2C environment (Gaming or fandom brands is a plus).
• Proven results in organic growth & engagement.
• Strong copywriting, content planning & CRM knowledge.
• Team leadership experience.
• Passion for geek culture, collectibles & online communities.

If you feel like is something you could be interested in, please send your CV to for immediate consideration.

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