Brand Manager

At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.

But that's not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

The Brand Manager is responsible for the delivery of brand plans within a category group that covers both Valeo-owned brands and retailer-owned brands. They are the leaders and steward of initiatives within the brands plans.

The Brand Manager is a strong performer in planning and executing initiatives within the brand plans along with a valued contributor to the shaping of the plans.

• Hit or beat budget targets on the category group
• Strong stewardship of initiatives within the brand plans
• Monthly reporting on their initiatives (board-level standards)
• Contribution to building a “Valeo Brand Building Framework” and ensure a consistent and excellent use
• Contribution to the annual strategy review 
• Leadership of the quarterly update on the initiatives
• Strong marketing budget compliance and optimisation (Core marketing, ASOH, shopper marketing)
• Strong cross-functional collaboration
• Valued representation of brand externally esp. with retailers
• Overseeing and inspiration of the “Consumer is Boss” plan (regular connections with the consumers)

• Leadership to shape, align and plan
• Strong analytical thinking
• Capacity to create and embrace change·
• Collaboration skills incl. the capacity to tell people what they need to hear
• Very strong “Personal Best” mindset: to seek to be better tomorrow than we are today
• Stewardship of initiatives from the brand plans
• Adaptability to operate at all levels of the organisation
• Strong presentation skills – written and verbal
• Strong ability to work in a fast-paced, dynamic environment
• Experience of the full marketing mix – from insight generation, problem-solving, target-setting, delivering and measuring
• Experience in interacting successfully with board-level stakeholders and in collaborating widely with sales
• Track record of creating change that shaped the thinking and deliver business results
• Experience in NPD, Go-to-market, internal and external engagement around brand plans

What we offer you in return

• Excellent Career Opportunities
• Matched pension scheme up to 10%
• Death in service
• Cycle to work scheme
• Retailer discount platform
• Staff discount 
• And plenty more