Brand Manager

Location: Birmingham
Salary: £50,000 + Car Allowance
Working Arrangement: Hybrid
Reports to: Commercial Director

My client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.

The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company's market position through strategic marketing initiatives.

• Develop and implement long-term brand strategies aligned with company objectives
• Lead go-to-market strategies for new product launches
• Plan and execute integrated marketing campaigns across digital, in-store, and print channels
• Conduct market research and competitor analysis to identify trends and opportunities
• Collaborate with retail and sales teams on brand messaging and merchandising
• Manage marketing budgets and track ROI on promotional activities
• Monitor brand performance through KPIs including sales, market share, and brand health metrics
• Work with cross-functional teams and external partners to ensure brand consistency

Essential:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years brand management experience, ideally in food or FMCG
• Strong understanding of food retail dynamics and shopper behaviour
• Proven track record of successful marketing campaigns on national food brands
• Excellent project management and analytical skills
• Proficiency with marketing analytics tools and MS Office
• Creative mindset with strategic thinking

Desirable:

• Passion for food innovation and consumer trends
• Digital marketing and e-commerce experience
• Ability to thrive in fast-paced environments

• Competitive salary of £50,000
• Car allowance
• Hybrid working flexibility
• Opportunity to work on nationally recognised food brands
• Career development in a growing company
• Collaborative and innovative work environment

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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