Brand Manager

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

About the role

This role is an exciting new opportunity working within genetic rare disease and will be responsible for the UK commercial launch of a next generation, highly scientific product suitable for patients with FCS. In addition, the role will encompass market scoping and pre-launch planning activities for the potential launch of wider indication in MCS. The individual will lead cross-functional launch/brand teams in the UK affiliate and be responsible for ensuring effective and collaborative working practices with the global organisation. 

This is a hybrid role with a minimum of 1 day/week (average) at the Granta Park office in Cambridge. Travel to and from the office is not reimbursed, all other business travel falls within the expenses policy of reimbursement

Reports to: Marketing Manager, Specialty Care, UK and RoI

Your impact will include

Launch

Collaborate with the Business Unit Director and Marketing Manager to:

• Define and deliver the overall launch excellence & marketing strategy
• Work closely with the Sobi global team to ensure local customer needs, patient pathways and market requirements are included in the development of the Sobi global strategy
• Deliver the tactical implementation of the Sobi global launch plan managed through the production and execution of the local launch plan, including any required local strategy or tactical variations and budget
• Work closely with Patient Access and Medical to support any HTA submissions
• Provide product launch training and support for the KAM working closely with Sales Management, Medical and the cross-functional team

Ongoing lifecycle management

• Inspirational brand lead for a specified product(s); leading on and implementing the marketing strategy, developing engaging, innovative activities and tactics including the development and adaptation of promotional material for the UK (and Ireland if required)
• Lead the regular cross-functional team meetings for assigned product(s) including the creation of the annual cross-functional brand plan
• Engage and strengthen relationships with external stakeholders including healthcare professionals and be an active contributor to the national and local KOL plans for the assigned product(s)
• Provide full marketing input and support for events (national team meetings, workshops, national and international congresses)
• Deliver engaging national speaker meetings and webinars in line with tactical plan
• Ongoing training and support for the KAMs in collaboration with Sales Management, Medical and the cross-functional team
• Regularly liaise effectively and efficiently with Medical, internal cross-functional team and external agencies to ensure activities are of the highest standard, innovative and compliant with company SOPs as well as the ABPI and IPHA Code of Practice (as applicable)
• Confident to analyse complex information and data into meaningful outputs and apply insights to business plans to enable data driven decision making
• Active participation in Sales/Marketing/Medical meetings and other internal key stakeholder meetings
• Operate within assigned marketing budget, monitoring expenditure and negotiating to ensure budget optimisation and value for money is obtained
• Measure value, impact, and return on investment of commercial campaigns
• Actively and continuously review all work-related activities and suggest areas for improvement
• Undertake any other duties and responsibilities commensurate with the level and responsibilities of the post and as reasonably requested.

About you

You’re a proactive and strategic marketer with UK pharmaceutical experience, confident working cross-functionally and leading from the front. You thrive on turning insights into action, are digitally savvy, and bring energy, creativity and purpose to everything you do. Ready to make a real impact, you’re looking for a role where your contribution truly matters. This is a rare opportunity to lead a high-profile UK launch in a cutting-edge therapy area—working with passionate teams, shaping strategy from day one, and driving meaningful impact for patients with significant unmet need.

• 3+ years of UK pharma brand management experience, including recent launch success
• A background in scientific or rare disease areas (or a strong desire to learn)
• A deep understanding of the ABPI/IPHA Code
• Strong digital capability, with expertise in Veeva PromoMats, CLM, Engage and CRM
• Excellent communication, influencing, and stakeholder-management skills
• A collaborative mindset, high energy, and a solutions-focused approach
• The ability to work autonomously, absorb new information quickly, and deliver with accuracy
• A full UK driving licence and flexibility for occasional travel

The role may require the working of occasional unsociable hours; some weekend working, and some overnight stays may be required for key meetings such as conferences or training events and therefore the candidate will need to be able to attend for such occasions

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!

How to apply

We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English. 

Why Join Us?

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.



We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.



Sobi Culture



At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.



As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.