Brand Manager

Position Summary

Why join our team?

Samsung’s Digital Appliances (DA) division is one of the most dynamic and fast-growing parts of the business, leading innovation across multiple home appliance categories — from smart AI-powered refrigeration and laundry to cooking, cleaning and vacuuming solutions.
Our mission is to make home life simpler, smarter, and more connected. With market-leading positions in Refrigeration and Laundry and fast-growing Cooking and Cleaning categories, this is an exciting opportunity to shape the future of how consumers experience Samsung in their homes.
As a Junior Brand Manager, you’ll support the delivery of bold, creative, and effective marketing campaigns that elevate Samsung’s leadership in Digital Appliances, working alongside some of the industry’s best marketers across Brand, Channel, Retail, Training, Product and Sales teams.

Role and Responsibilities

Your key responsibilities

• Support the planning and delivery of marketing campaigns for new product launches and seasonal activations across Refrigeration, Laundry, Vacuum, Cooking, and other DA categories.

• Manage creative asset development, messaging and claims development, localisation, and approval via Samsung’s systems (e.g. Brand VI, , SELMS, CPMS), ensuring internal and external collaborators have everything needed to complete flawlessly and in a timely manner.

• Support the creation and rollout of go-to-market toolkits ensuring all assets, messaging, and guidelines are consistently delivered across all consumer touchpoints.

• Manage the DA asset library and ensure all content is current, relevant, and accessible to key stakeholders.

• Partner with Channel & Retail Marketing team to support retailer campaigns to ensure our products are showcased with impact both online and in-store.

• Collaborate with the .com team to ensure the latest assets, product stories, and consumer journeys are represented effectively online.

• Track and measure the performance of marketing campaigns and brand activities, providing regular reporting on key KPIs such as engagement, sales uplift, and ROI.

• Monitor market activity and competitor campaigns, working with the CMI team to deliver updates and insights to the DA Brand team.

• Coordinate with the Corporate Marketing teams (Social, CRM, PR, Digital, CSR) to ensure consistent messaging and maximise campaign reach.

• Bring inspiration and new ideas to the team by keeping everyone informed on market trends, consumer insights, and industry innovation.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Proactive

• Will get the job done

• Calm under pressure

• Sense of humour

• Able to prioritise, focus and re-prioritise when things change (frequently!)

• Team player

• Attention to detail

• A positive attitude

• Enthusiastic

What does success look like?

• Experience in brand marketing in technology, FMCG, entertainment or an agency role

• Contributed to delivering successful marketing campaigns and/or product launches

• Genuine curiosity about consumers and a passion for marketing and innovation.

• Collaborative mindset – you’ll be a true team player who thrives working cross-functionally.

• Excellent organisational and project management skills, with strong attention to detail

• Able to theme data & insights and translate into actions

• Strong communication & presentation skills – written, verbal, and interpersonal.

• Proficient in PowerPoint and Excel

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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