Brand Manager - Aqua Libra

Job Title: Brand Manager – Aqua Libra

Location: Hybrid – Central London with monthly travel to Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available


• Private Medical options


• Life Assurance


• Company bonus scheme


• Access to 24/7 GP services


• Enhanced pension contribution


• Generous holiday (inc bank holidays)


• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK.   As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Brand Manager – Aqua Libra who will develop and execute innovation and communications strategies for Aqua Libra’s packaged portfolio. Reporting into the Aqua Libra Marketing Manager - Growth Spaces, this role will have high visibility across the business and exposure to commercial projects for this exciting brand.

Role Responsibilities:

• Manage the end-to-end process for packaged-product innovation, from uncovering consumer insights to developing concepts, testing them, and launching them in the market.


• Identify growth opportunities by staying ahead of category trends, evolving consumer behaviours, and competitor activity.


• Turn insights into compelling, differentiated propositions that boost Aqua Libra’s market position.


• Partner cross-functionally with R&D, Commercial, and Supply Chain teams to deliver impactful innovation.


• Translate brand strategy into clear, effective marketing plans and deliver integrated campaigns that build equity and encourage trial.


• Manage the creation of insightful, high-quality creative work that maintains consistency across all brand touchpoints.


• Track and evaluate brand and campaign performance, turning data into clear insights and actionable recommendations.


• Collaborate closely with Commercial teams to align brand, category, and customer strategies while optimising marketing investment.


• Lead cross-functional teams with pace and clear ownership of tasks, building strong relationships to deliver high-quality outcomes.


• Encourage creativity, curiosity, and continuous improvement throughout the team.

Experience and Key Attributes:

• Previous experience in FMCG brand management, within high‑growth or fast‑growing categories.


• Clear innovation experience, including insight gathering, proposition development and launch execution.


• Demonstrated ability to balance analytical thinking with creative problem‑solving.


• Highly consumer‑centric, with the ability to translate insight into action.


• Effective relationship‑building and influencing skills, with experience working cross‑functionally.


• Motivated, curious and willing to take initiative, comfortable operating in a fast‑paced environment.


• Genuine interest in health, wellness, sustainability, and contemporary beverage culture.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

 We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.