Brand Manager - Glowworm

What we achieve together

• Lead definition and delivery of Glow-worm marketing plan, ensuring alignment with wider VGUK objectives; set targets, dashboards and transparent progress tracking.


• Translate brand strategy into channel-specific messaging and content; enforce brand guidelines across collateral, digital, events and trade promotions.


• Plan, execute and measure integrated offline/digital campaigns for primarily B2B audiences, including product launches, promotions and seasonal campaigns; track ROI.


• Develop channel-focused assets to support lead generation and customer education; coordinate trade shows and regional activities.


• Collaborate with Product Management, Sales, Pricing, Training and Service to align launches, lifecycle management, training materials and channel enablement; maintain collateral library.


• Manage the marketing budget effectively, ensuring resources are allocated to achieve strategic priorities. Monitor and report on the performance of marketing activities against budget and objectives.

What makes us successful together

• Marketing professional with extensive omni-channel experience and a proven track record of high impact campaigns that drive growth in B2B focused organisations.


• Strong cross-functional collaborator, adept at building relationships across Commercial, Product, Pricing, Service and external partners. Able to articulate marketing strategy to senior stakeholders.


• Highly organised and detail-oriented, with proficiency in data analytics, dashboards, and leveraging marketing tech – including high levels of proficiency in Microsoft Office.


• Proactive can-do attitude with a high level of accountability supported by a bias for collaborative, customer-centric, data-driven execution.


• Experienced in budget ownership, ROI governance and campaign monitoring.


• Bachelor’s degree in marketing or related field.

What you can count on

•    We offer our employees an attractive remuneration package, 25 days holiday plus bank holidays and bonus opportunities
•    We are in the 7% of UK businesses that have received the gold award from Investors in People (IiP).
•    Our onsite Bistro and Coffee Bar provide comfortable seating, healthy subsidised meal options and refreshments during the day
•    We pride ourselves on our Family Friendly Policies, designed to support our employees during important life events 
•    We offer a generous pension scheme which enables our employees to have greater financial security when they do retire.
•    For our employee’s peace of mind, we provide a death in service benefit and the option of subsidised private health care.