Brand Marketing Executive

Brand Marketing Executive (Salary up to £30,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

About the role

We are seeking a dynamic and detail-oriented Brand Marketing Executive to join our BBC Gardeners’ World Brand marketing team. The team consists of a Brand Manager and two Marketing Executives. The ideal candidate will have a proven track record in coordinating multi-channel marketing activities, effectively managing budgets, timelines, and diverse stakeholders. They will excel in both planning and hands-on execution, ensuring smooth delivery of promotional plans and accurate reporting. With excellent communication skills and a creative mindset, this candidate will play a crucial role in driving subscriber retention, acquisition, and overall brand visibility.

You’ll love this role if;

• you thrive on making a difference and doing things differently
• you have a passion for marketing
• you can create stand out marketing communications
• you can effectively communicate and coordinate activity across different platforms
• you are committed to testing new ideas
• you enjoy working in a relaxed and fun environment
• you enjoy gardening

As a Brand Marketing Executive you will;

• Co-ordinate production and covermounts with Production, Subscription and Retail teams
• Develop and manage acquisition and retention promotional plans
• Oversee development of cross functional communications on the website, newsletters, social media, third party sites including influencer sourcing and coordination of activity
• Day to day account handler for external agency, overseeing online sales of BBC Gardeners’ World magazine and guides
• Manage Brand’s presence at key events including event set-up, breakdown and operations while the show is live
• Brief and oversee creation of newsstand marketing material
• Assist the Brand Manager in producing regular monthly reports on cross-platform marketing activities, providing analysis to identify trends and insights to inform future campaign strategies.
• Create UTMs and links to ensure accurate tracking of print, website, newsletter, and social media activities.
• Source high-value competitions for in-magazine activity, liaise with third parties to ensure competitions meet BBC guidelines, brief page artwork, and coordinate website activity and comms to winners. Provide regular reports and analysis of this competition activity, plus the digital only competitions run by the editorial and ads teams.
• Participate in quarterly brand reviews, contributing insights and generating ideas for new initiatives.
• Oversee the budget allocation for seeds and seed influencer activities, ensuring timely updates to the marketing budget each month.
• Conduct competitor analysis on associated brands and digital activities, providing recommendations based on marketing trends

• Good understanding of traditional and digital consumer marketing
• Excellent written and verbal communication skills
• Interest in consumer marketing
• Enthusiasm for suggesting new and innovative ideas
• Good creative brief and copy-writing skills; and understanding of design processes
• Experience of using Google Analytics, Email platforms (such as Adestra) and Social Media platforms (such as Sprinklr)
• Ability to analyse and make decisions drawing upon numerous information sources
• Ability to schedule and manage time effectively across multiple projects and campaigns
• Ability to work effectively both independently and as a member of a team
• Experience of managing supplier and internal stakeholder relationships positively and effectively desirable, working with staff at all levels
• An enthusiasm for gardening is essential
• Good planner and organiser
• Assumes responsibility and organises work and resources to meet deadlines
• Able to analyse and review projects effectively - good at identifying new opportunities and approaches
• Demonstrates confidence when dealing with multiple stakeholders

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.