Brand Partnerships Manager (Sales)

Mumsnet is the UK’s leading community for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We’re purpose-driven, placing our users at the heart of everything we do and we’re committed to sustainable growth and fostering a workplace where everyone can thrive and have fun.

Mumsnet is on a mission to help make parents’ lives easier. With 8 million monthly users, we’re one of the UK’s most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we’re looking for a brilliant Brand Partnerships Manager to help us grow those relationships even further.

The role
As Brand Partnerships Manager at Mumsnet you will join a buzzing commercial team and drive material revenue growth through high-value, strategic partnerships with brands. You will take ownership of a number of key partners and grow them from £50k to £100k to £250k+ always-on partnerships. You will develop compelling partnership proposals, and lead opportunities from first conversation through to renewal, delivering strong client outcomes and sustainable commercial growth.

This is not a pure account management role focused on delivery. It requires proactive commercial ownership and strategic thinking. You will move beyond campaign execution to reframe and redesign partnerships to unlock step-change growth.

This role reports into the Head of Brand Partnerships and is a full-time role, with 2 days in our Kentish Town offices.

What you’ll be doing

New business and pipeline growth

• Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
• Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
• Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
• Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.

Strategic partnership growth

• Take ownership of a small number of high-value partners and drive material revenue growth, growing key partners from £50–100k to £250k+ always-on partnerships.
• Identify where existing partnerships are under-leveraged and reshape them to unlock step-change growth.
• Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
• Move beyond campaign execution to reframing and redesigning partnerships — this means solving the commercial problem, not just running the next campaign.

Proposal and pitch leadership

• Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
• Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.

Client leadership and delivery oversight

• Operate confidently with senior client stakeholders (Marketing Director / Head of Brand level and above), leading commercial conversations with senior decision-makers, not just day-to-day contacts.
• Challenge client assumptions where needed and reallocate budget based on insight, not just respond to briefs.
• Work closely with the Planning team to ensure partnerships are set up for success and positioned for renewal.

Market and category expertise

• Stay close to parenting trends, cultural moments, competitor activity and ad market developments to inform proactive ideas and sharper proposals.

What success looks like

• Clear evidence of growing partner revenue significantly over time, not just maintaining accounts, but driving step-change growth.
• A small number of high-value, always-on partnerships delivering disproportionate revenue.
• Ability to identify and unlock new commercial opportunities within existing accounts.
• A healthy, high-quality pipeline with accurate forecasting and clear next steps.
• High-quality, insight-led proposals that win business and drive repeat partnerships.
• Strong senior client relationships evidenced by renewals, referrals, and positive stakeholder feedback.
• Clear productivity gains through effective use of tools including AI and disciplined sales processes.

What we’re looking for

We are less interested in tenure or specific sector background, and more interested in intellectual sharpness, commercial instinct, and potential.

This role requires someone who is intellectually sharp, highly driven, and capable of operating at a level above their years of experience.

We are looking for clear evidence that you:

• Learn quickly and can get up to speed in a new domain fast.
• Think clearly and strategically, not just execute tasks.
• Take ownership and drive outcomes with limited direction.
• Stand out as a top performer relative to your peer group.

Candidates without direct brand partnerships or media experience will be considered if they can demonstrate the ability to quickly understand and sell complex commercial propositions, and to influence senior stakeholders with confidence.

Specifically, we expect you to:

• Demonstrate strong commercial judgement, including pricing, product mix, and prioritisation. Be comfortable making trade-offs and focusing effort where it will have the greatest commercial impact.
• Be able to diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
• Be comfortable challenging client assumptions and reallocating budget based on insight.
• Lead confident commercial conversations with senior decision-makers (Marketing Director / Head of Brand level and above).
• Show strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
• Work collaboratively with cross-functional teams.
• Show clear alignment with Mumsnet’s purpose and values.
• Demonstrate a clear understanding of the benefit AI tools can have to the sales process.

On drive and autonomy:

• Highly self-starting, with strong internal standards and a drive to exceed targets rather than meet them. Comfortable operating with autonomy.

What this role is not

This is not a pure account management role focused on delivery and campaign execution. If your strength is managing existing relationships and running campaigns to plan, this isn’t the right fit.

We need someone who can reframe the commercial problem, not just execute the brief. Someone who looks at an under-leveraged £75k partnership and sees a route to £250k+ — and can build and execute the plan to get there.

Working environment

Hybrid, 2 days per week in our Kentish Town office on Wednesdays and Thursdays, with flexibility for more office days if you prefer. We focus on outputs over hours and support flexible working for parents and carers.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parents’ lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don’t only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and equality and we think we’re second to none in the all-round support we offer to parents and carers at work. Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment.

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants.

• Buy More Holiday Scheme — sometimes 25 days just isn’t enough

• Cycle2Work Scheme*
• EMI Share Options Scheme (after 12 months)
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme*
• Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
• Leisure & Retail Perks via Perkbox
• BUPA Private Medical or Dental Cover*
• Enhanced Parental Leave
• Wellness Benefits (Daily Workouts & Meditations via Perkbox)
• Monthly Team Social Events
• Annual Team Bonus Opportunities

*Eligible upon successful completion of probationary period