Business Development & Marketing Executive

Business Development & Marketing Executive
Location: Edinburgh & Remote
Salary: £30,000-£35,000 base plus bonus/commission
Contract: Full-Time, Permanent
About Us:
Founded in 2010, Calba is a forward-thinking professional services firm that enables organisations to deliver better outcomes by transforming how they work. We do this through agile coaching, training, and delivery services. Our clients include UK public sector organisations, global corporates and SMEs.
We truly care about our clients, the people we collaborate with, and our team - Clan Calba.
Job Role:
This is not a pure sales role nor a pure marketing role, you have skills in both camps. We need someone to own and execute the continuous activity of turning our network and outreach into conversations and meetings with our experts, leading to new business opportunities.
You will be comfortable reaching out to prospects from our CRM via email and phone. You have experience in creating engaging content for LinkedIn and email marketing campaigns, executing such campaigns, and proactively following up.
This role will directly support Calba's revenue growth ambitions by building a reliable pipeline and keeping Calba visible through consistent and engaging marketing content.
This is an excellent opportunity to join a growing organisation and make a difference.
Key Responsibilities:
• Business Development: Proactively identify and engage with prospects. Manage structured campaigns. Qualify opportunities through initial conversations and arrange meetings with relevant experts, ensuring a smooth handover.
• Communicating Calba's value propositions: Develop a strong understanding of Calba's services and confidently communicate our value proposition to prospective clients. Tailor messaging to different sectors.
• CRM & Pipeline Management: Maintain accurate records in our CRM, manage outreach campaigns, prospect activity, and produce regular pipeline reporting.
• Marketing & Brand: Support Calba's marketing by updating website content, creating and scheduling LinkedIn posts, creating case studies and other engaging content, ensuring a consistent brand and tone across all communications.
Knowledge, Skills & Experience:
You are the kind of person who…
• Enjoys meeting new people and developing relationships
• Is confident initiating conversations with senior people (e.g. Directors, Heads of Function)
• Has a “can do” and positive outlook when faced with a challenge, you will find a way to succeed
• Is able to self-manage and take initiative
• Has excellent organisational skills and high attention to detail
• Is comfortable working in a small team in a fast-paced environment, and welcomes change
• Is genuinely curious about Calba's business and keen to learn how we create value
Essential Skills & Experience
• Prior experience in business development and marketing
• Highly competent and professional written and verbal communicator
• Competent in using a CRM system (Zoho or equivalent) to a high standard of data hygiene
• Content creation skills - can write an engaging and impactful LinkedIn post or email newsletter
Nice to have
• Experience marketing or selling B2B professional services, ideally including public sector
• Experience with LinkedIn Sales Navigator or structured outreach tool.
• Design/content creation tool skills (e.g., Adobe, Canva)
• Social Media management tool skills (e.g., Buffer, Hootsuite)
• Website content experience (Wordpress, Divi, or equivalent)
• Knowledge of agile ways of working, Scrum, Kanban, or organisational transformation and education
Benefits
• Flexible working
• Pension - auto-enrolment
• Holidays – 28 days (including 3 days statutory public holidays)
• Sickness pay
• Personal Development opportunities
• Salary sacrifice schemes
If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today, forwarding an up-to-date copy of your CV for consideration in the first instance.
No agencies please
Only candidates based in UK and eligible to work in UK are allowed