Business Development Manager

Based - High Wycombe HP12 3QS (Occasional travel to the office)

Permanent, Full Time

Join Premier Foods — where people, brands and purpose come together.

We’re proud to be one of the UK’s largest listed food businesses, with over 4,000 colleagues across 13 sites shaping the future of some of Britain’s best‑loved brands, found in 94% of households nationwide, making us one of the UK’s top three ambient food suppliers. From much‑loved household names such as Mr Kipling, Bisto, Oxo, Batchelors and Sharwoods, to our recently welcomed brands Fuel10k and Merchant Gourmet, our portfolio is packed with iconic favourites — and continues to grow.

Role Purpose

As Business Development Manager, you’ll play a key role in identifying and delivering new sales opportunities aligned to PAS capability, helping us achieve our Sales and Marketing Plan.

You’ll combine strategic thinking with hands-on delivery, working across teams to bring opportunities to life, strengthen our market presence and drive long-term success.

If you’re a strategic thinker with a passion for winning new business and making an impact, this is your chance to do exactly that.

What you’ll be doing

You’ll take ownership of driving growth and building strong commercial foundations by:

• Strengthening and sustaining PAS brand presence through effective marketing strategies


• Developing and aligning a long-term (5-year) sustainable sales plan with key stakeholders


• Building and nurturing strong client relationships to drive new business and deliver sales targets


• Identifying and pursuing new growth opportunities aligned to business strategy


• Partnering with operational teams to remove barriers to sales and improve delivery


• Working collaboratively with the Customer Service Manager to ensure alignment across the sales plan


• Leading, mentoring and developing the Customer Services Team to maximise performance and opportunity generation


• Driving market expansion by entering new sectors aligned with strategic priorities

What we’re looking for

We’re looking for a commercially driven, relationship-led professional who thrives on creating opportunity:

• Proven experience operating at a senior commercial level with strong technical sales capability (typically 5+ years)


• Ability to operate at a strategic level, delivering clear business benefit


• Strong influencing, negotiation and relationship-building skills


• Ideally, a technical background within the food industry, with an established network


• Experience leading and working collaboratively with teams

What we offer in return

• Competitive salary


• Car Allowance


• Bonus


• Holiday Purchase Scheme


• Sharesave Scheme


• EV Car Scheme


• Private Medical


• Up to 7.5% pension


• Life assurance


• Wide range of online and in-house training


• Access to an employee discount scheme, with access to hundreds of nationwide retailers

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.