Business Development Manager

Location: Hybrid - 3 days per week at our office at Bridgehead Business Park, Hessle HU13 0DH, 2 days home working.

Hours: 8.30am – 5.00pm, Monday to Friday (37.5 hours per week)

Salary: Competitive salary, dependant on experience, with bonus opportunity

Closing Date: 10 July 2026

About Parallel
Parallel is a growing SaaS company based in Yorkshire. Backed by our parent company, Sewell Group, we support public sector clients across the UK to make informed decisions about their services, estates, and budgets. We do this through the delivery of market-leading web applications and data visualisation tools, including our core product, Strata Software.

Role Overview
To support Parallel’s growth ambitions, we are seeking a Business Development Manager to join our team. The successful candidate will be responsible for identifying and converting new business opportunities across both existing and emerging markets. This is a role that combines a data-driven approach with strong relationship-building skills.

The Business Development Manager will identify, research, and qualify new prospects across Parallel’s core markets. They will proactively use AI tools to refine targeting, understand sector trends, and prioritise high-potential opportunities. From initial engagement through to contract signature, they will take ownership of the sales pipeline - using automation tools to support lead generation and campaign management, leading discovery conversations focused on client needs, and developing and delivering tailored proposals and demonstrations.

Working closely with the CEO on commercial strategy, and with the Product Lead and Account Manager on positioning and client insight, the Business Development Manager will play a key role in shaping how we go to market, as well as executing the plan.

In addition, the role will contribute to the development of the marketing strategy in collaboration with the CEO and oversee its delivery in partnership with the Sewell Group central communications team.

To learn more about Sewell Group and Parallel, please follow the link below:

Home - Sewell Group (sewell-group.co.uk)

Homepage - Parallel

Key Responsibilities

• Identify, research and qualify new prospects in target sectors
• Build and manage a pipeline of new business opportunities from first contact through to signed contract
• Lead discovery conversations that genuinely understand a prospect's problem before positioning Parallel's product as a solution
• Prepare and deliver proposals, presentations and demonstrations tailored to each prospect, with support from the CEO and Product Lead
• Negotiate commercial terms within agreed parameters and manage the handoff to the Account Manager on contract signature
• Maintain a clear view of the sectors, organisations and decision-makers most likely to benefit from what Parallel does
• Feed market intelligence, competitor moves, emerging client needs, sector trends into the Product Lead and CEO on a regular basis
• Represent Parallel at relevant events, sector forums and networking opportunities
• Work closely with the Account Manager to ensure warm handoffs and avoid any duplication of client contact
• Support the Product Lead with customer insight that sharpens our positioning and product roadmap understanding
• Report pipeline, activity and forecast to the CEO on a regular cadence
• Contribute to the wider team culture, living the Parallel and wider Sewell behaviours

As well as exhibiting our company behaviours of being Positive, Professional, Customer Focused, a Team Player and Doing the Right Thing, the successful candidates will have the following:

Essential

• A demonstrable track record of winning new business in SaaS, technology or a professional services environment
• A consultative approach to sales, focused on listening, understanding, and recommending solutions that genuinely add value
• Strong written and verbal communication, and the ability to explain a technical product clearly to a non-technical buyer
• Experience with SaaS sales cycles; trial to conversion models and usage-based pricing conversations
• Experience using CRM systems and maintaining pipeline data
• Exposure to AI tools to support efficiency, document generation and pipeline intelligence
• Commercial instinct, with the ability to connect price to value and understand the full commercial picture
• Comfortable working within a small team, with the ability to navigate ambiguity and establish effective ways of working
• Ability to manage multiple client relationships and tasks simultaneously, with strong organisational skills
• A proactive, solution-oriented mindset with a passion for delivering exceptional client experiences

Desirable

• Experience in developing marketing materials and social media content

Sewell Group and its subsidiary businesses are equal opportunities employers, recruiting within the guidelines of the Equality Act 2010. We are committed to the promotion of diversity and equal opportunity, as an employer and in the delivery of our products and services.

As a committed safe employer, an enhanced DBS (criminal record) check will be carried out for the successful candidate of this role.

• Competitive Salary, Dependent on experience
• Annual Bonus opportunity
• 25 days holiday (plus Bank Holidays), rising with length of service to 30 days
• Being a Co-Owner of Sewell Estates, learn more here: Employee Ownership - Sewell Group (sewell-group.co.uk)
• Auto Enrolment pension
• Staff discounts
• High Street & Retail discount schemes
• Bike 2 Work Scheme
• Technology Scheme
• Paid Parental Leave and Sickness Absence schemes

Click here to take a look at our flexible reward and benefits offer!