Business Development Manager – Healthcare IT (NHS) - Midlands

This role focuses on developing new business and strategic partnerships within the NHS, positioning innovative Diagnostic Imaging and clinical IT solutions that improve patient care and operational efficiency.

Key Responsibilities

• Own and execute a strategic territory business plan for the Midlands and South Yorkshire Region and NHS landscape, aligned to company growth objectives


• Identify, qualify and develop new business opportunities across NHS Trusts, Integrated Care Systems (ICSs) and related healthcare organisations


• Build and maintain strong, senior-level relationships with NHS stakeholders including clinical, operational, digital and procurement leaders


• Lead complex, consultative sales cycles from initial engagement through to contract negotiation and close


• Act as the primary point of contact for assigned prospects and customers, managing expectations throughout the sales process


• Collaborate with clinical, technical, pre-sales and delivery teams to develop compelling, value-based proposals


• Accurately forecast pipeline activity, maintaining CRM data to a high standard


• Negotiate commercial contracts, including software licenses, services and long-term support agreements


• Support handover from sales to implementation and services teams to ensure a smooth transition and customer satisfaction


• Maintain in-depth knowledge of NHS policy, digital strategy and funding mechanisms impacting Healthcare IT procurement

Skills & Experience

• Significant experience (typically 2+ years) in business development or enterprise sales, preferably within Healthcare IT or digital health


• Strong understanding of the NHS structure, procurement processes and decision-making environments (mandatory)


• Proven track record of winning new business and managing complex, multi-stakeholder sales cycles


• Experience selling clinical systems such as EPR, imaging, diagnostics, or other core Healthcare IT solutions is highly desirable


• Ability to articulate complex technical and clinical value propositions to both technical and non-technical audiences


• Commercially astute with strong negotiation and contract management skills


• Excellent communication, presentation and relationship-building capabilities


• Self-motivated, strategic thinker comfortable working autonomously in a field-based role

Desirable

• Clinical background or formal healthcare qualification preferred but not essential


• Experience working with NHS digital transformation programmes


• Existing relationships within Midlands and South Yorkshire Region NHS organisations

Location & Travel

This is a field-based role covering the Midlands and South Yorkshire Region. Regular travel to NHS customer sites is required, with some flexibility for remote working.