Business Development Representative

About the Role

As a key member of our Demand Generation team, you will play a vital role in driving both new business and nurturing existing lead pipelines to support Zellis' ambitious growth plans. Working to defined targets, you will generate qualified leads and build a robust sales pipeline through strategic inbound and outbound activities. In this position, you'll execute multi-channel demand generation strategies specifically designed to drive pipeline, while collaborating closely with our sales, marketing, and service teams to ensure alignment on revenue targets and lead quality metrics. Your success will directly contribute to our organisation's expansion by delivering high-quality opportunities that convert to business. This role is on a hybrid basis, with some travel required between our Peterborough and Watford offices.

Role accountabilities and responsibilities:

In this role your key responsibilities will be:

Lead Generation and Pipeline Building: Identify, qualify, and nurture high-quality leads through strategic inbound and outbound activities to consistently meet or exceed pipeline targets.

Multi-Channel Campaign Execution: Implement and optimise demand generation campaigns across various channels to maximise lead acquisition and conversion rates.

Sales and Marketing Alignment: Collaborate closely with sales, marketing, and service teams to ensure seamless handoff of qualified leads, maintain consistent messaging, and continuously improve lead quality metrics.

Insights: Provide feedback on campaigns and intelligence gained from campaigns to the rest of the marketing team to improve performance.

Essential Skills & Behaviours:

Campaign Management: Demonstrated experience planning and executing multi-channel marketing campaigns with measurable results in lead generation and pipeline development.

CRM/Marketing Automation Proficiency: Expert knowledge of marketing automation platforms and CRM systems (Preference HubSpot) to manage leads, track engagement, and measure conversion rates.

Results-Oriented: Consistently focused on achieving or exceeding defined targets with a proactive approach to identifying opportunities and solving problems that impact performance.

Collaborative Mindset: Ability to work effectively across departments, to align objectives, share insights, and collectively drive pipeline growth.

Adaptability: Willingness to pivot strategies based on data and quickly adjust to changing market conditions or business priorities.

Critical competencies:

Campaign Execution Experience in delivering a demand generation campaigns with measurable pipeline impact (3+years)

Experience with lead nurturing workflows across digital marketing platforms

Experience in HR and Payroll or Enterprise software business development (2+ years)

Sales & Marketing Integration

Demonstrates success in collaborative pipeline development with sales teams

Track record of meeting or exceeding shared revenue targets and lead quality metrics

Benefits & Culture:

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.

Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day: Unstoppable together. Always learning. Make it count. Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services.

With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive. We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive: A competitive base salary. 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday. Private medical insurance. Life assurance 4x salary. Enhanced pension scheme with company contributions up to 8.5%. A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.