Business Director, Open Mobilization

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1638 - Business Director, Open Mobilization

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As the Business Director and Team Lead of the Open UK Mobilization Team, you will own the new strategic function responsible for bridging the critical gap between the promise of WPP Open and our ability to deliver its capabilities.

You will lead a 6-person specialist team, own the £400k budget, and be ultimately accountable for the successful setup and rollout of WPP Open for our top 20 UK clients. Your mission is to delight our clients, build their confidence in our technology, and create the scalable "blueprints for excellence" and "client-specific playbooks" that will define our future onboarding process.

In this senior leadership role, you will act as the primary sponsor for this critical initiative, managing relationships with senior clients, internal ExCo members, and global product leadership. You are the leader charged with building a high-performing team from the ground up and unlocking the full potential of our platform for our most important clients, ensuring we deliver on the promise of WPP Open.

The Mobilization Process As the owner of this function, you will be responsible for overseeing the team's execution of our 5-stage mobilization process for each client, ensuring quality, consistency, and strategic alignment.

You will oversee:

1. Understanding Current State: Ensuring the team documents and maintains a central source of truth on WPP Open's current capabilities.


2. Project Initiation: Guiding the team in setting clear client goals, performing strategic gap analyses, and prioritizing work.


3. Designing Success: Ensuring the "client-specific playbooks" created by the team are robust, scalable, and aligned with best practices.


4. Delivering Change: Overseeing the successful setup of the platform and the delivery of high-quality client training by your team of SMEs.


5. Transition to BAU: Guaranteeing a smooth and effective handover of ownership to the client and agency teams post-deployment.

Skills and Experience

Essential Experience:

• Experience in a senior leadership role spanning client management, technology consulting, or business transformation.


• Proven experience leading and managing specialist teams, with clear accountability for budget (£250k+), resource allocation, and performance management.


• A track record of delivering complex technology or change management programs within a large-scale agency or enterprise environment.


• Demonstrable experience in C-suite level stakeholder management, with the ability to navigate and influence complex internal and client relationships.

Key Skills:

• Strategic & Commercial Leadership: The ability to own a business plan, manage a P&L, and make strategic decisions to ensure the success and ROI of a critical business function.


• Technology Evangelist: A deep understanding of and passion for marketing technology, with the ability to articulate its value and potential to senior, non-technical audiences.


• Inspirational Leader: The ability to build, mentor, and motivate a high-performing team of specialists, fostering a culture of excellence and collaboration.


• Master Communicator: World-class presentation and communication skills, capable of representing the programme and its progress to the most senior levels of the organization.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.