Campaign Manager (12-Month Fixed Term Contract)

Please note this is a 12-Month Fixed Term Contract.

You will be delivering relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love.  You could be managing the end to end delivery yourself – or working closely with our BU marketing teams -  to deliver incremental value for the business and our members , behaviour change within the customer base, and a step change in how we reward our more valuable customers.

You’ll be an adept campaign manager – used to collaborating across teams and maintaining a critical path. You’ll be comfortable marrying creative thinking and data to design communications – and you’ll constantly be looking to improve engagement and metrics.

Key Responsibilities:

• Own the end-to-end delivery of customer communications, including instore, emails, banners, and push notifications. Work closely with teams to deliver into other channels including onsite, paid and ATL.  
• Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base 
• Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
• Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings 
• Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards  
• Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes 
• Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated 
• Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications 
• Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement 
• Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)

• Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge
• Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M&S from competitors
• Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things
• People & Leadership skills – communications, leadership and talent development skills.

ESSENTIAL:

• Campaign Management/ Project Management experience
• Retail/ Loyalty experience  
• CRM experience 
• Customer centric, with a good degree of commerciality 
• Experience in agency management 

• Data literate and numerically literate 

DESIRABLE:

• Multichannel marketer – experience across digital, media, CRM and events/PR
• Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) desirable  

Work’s a treat!

Perks at ITG — alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

What next? Like what you see? Drop us your application and someone from our team will be in touch.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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