Category Manager

Category Manager

Are you a category leader who thrives on turning data into action and strategy into results? The Advocate Group are looking for a talented Category Manager to shape the future of the spirits category with a fast-moving, globally recognised FMCG business.

You’ll be at the forefront of driving category growth across grocery and ecommerce, influencing how millions of shoppers discover, buy and experience premium drinks brands. If you're ready to make a tangible impact in a business that values innovation, pace, and strategic thinking — read on.

The Opportunity

• Own category strategy for key national retailers and ecommerce partners
• Partner directly with commercial, brand, and shopper teams to build cross-functional plans
• Influence range, merchandising and innovation listings with compelling, insight-driven stories
• Lead the development of long-term growth plans, aligned with customer goals and market dynamics
• Take a leadership role, managing a Category Specialist and guiding their development
• Build trusted relationships with retailers to become a go-to partner for category expertise

What You’ll Bring

• Experience in a category or insight-led role within FMCG or retail
• Deep understanding of the UK grocery and/or ecommerce landscape
• Strong commercial awareness and the ability to translate data into strategy
• Proven stakeholder management skills – confident influencing across functions and levels
• A natural collaborator with a passion for driving change and delivering growth
• Previous line management or mentoring experience is advantageous

Why Apply?

• Join a dynamic, people-led culture that genuinely invests in development
• Work on high-profile premium brands with strong shopper recognition
• Gain exposure to top-tier grocery accounts and a high-performing commercial team
• Receive a competitive rewards package, including great benefits and progression prospects

For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.