Channel Controller

About Us

Vinarchy. Redefining Wine. 

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.

About the role

As a Channel Controller, you will be a senior member of the UK Sales Team, responsible for driving the business forward through excellent collaboration and execution with the customer. You will manage, motivate, develop and direct the team and cross­ functional colleagues to achieve our business objectives.

As Channel Controller, you will manage and develop relationships with one of our top four accounts - Tesco, Asda, Sainsbury’s or Morrisons - driving success in this channel and establishing mutually beneficial business terms.

Key Responsibilities

• Budget Management: Achieve Channel and Account specific budgets, proactively managing / evaluating all account activity to provide options, recommendations and solutions for potential issues and opportunities


• Stakeholder Management: Maintain / build effective relationships across customer teams


• Line Management: Train, develop and motivate team (direct & indirect). Responsible for managing all employee related activity in line with company policies (if managing a team)


• Commercial Management: Oversee the development and execution of Buy Sell Plans


• Identifying Opportunities: Effectively sell-in NPD priorities across the sector


• Cross collaboration: Maintain close communications with other functions internally (e.g. Category, Supply, Finance) to ensure cross-functional collaboration


• Forecasting: Accurate forecasting for demand planning and financial modelling purposes, whilst maintaining forecasting rules and practices


• Business Development: Network all personnel in the channel’s accounts to develop & identify sales opportunities


• Business Reviews: Ability to conduct business reviews with key customers to review key financial measures and business metrics


• Coaching: Deploys a range of coaching interventions to match the learning styles of coaches within own team  


• Promotional Evaluation: Has detailed understanding of promotional effectiveness pre and post analysis benchmarked internally and externally

What You’ll Bring:

• Experience: Minimum 3 years’ sales leadership experience, at least at SNAM / Controller level, with direct experience of managing the channel


• Leadership: 2 years+ Team leadership experience


• Sales Delivery: Track record of delivery


• Advanced Account Management: overseeing and optimising customer accounts


• Collaboration: Experience in working cross-functionally and managing cross functional projects whilst working strategically and at pace with resilience and collaboration


• Commercial Acumen: understanding and application of business principles, financial insights, and market dynamics to make informed, strategic decisions that drive business success


• Communication Skills: Strong verbal and written communication skills with the ability to present ideas and strategies to Senior Leadership and external stakeholders with confidence and authenticity.


• Advanced Numeracy: ability to understand and use advanced mathematics in a real-world setting


• Ownership: Takes ownership and accountability for their area


• Stakeholder Management: Ability to foster strong working relationships (internal & external)

Other Requirements

• Occasional out of hours work may be required


• Full Driving License


• Ability to frequently travel within UK - to customer head offices, trade events, Vinarchy  offices


• Occasional overseas travel to accompany customers on buying visits (e.g. Spain, South Africa)


• Bachelor’s Degree advantageous


• WSET advantageous

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to: 

• Annual wine allowance and access to unique wine specials 

• Paid Parental Leave


• Start your weekend early with our Fast Friday finishes!


• Modern office located in Central London


• Go Beyond Day - make a difference in your local community 

• Access to an extensive online learning library 


• Private Health Insurance Discounts & Annual Flu Vaccination Program 


• Employee Assistance Program & Various exclusive employee discounts

Want to know more about us? Check out this short video!

Introducing Vinarchy - YouTube

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

#LI-Remote