Channel Lead - Foodservice

Job Description

About Goodrays

At Goodrays, we help busy minds find clarity and calm by bringing the most innovative, effective and accessible CBD products to people who want to improve their mental wellbeing.

We are redefining the CBD category by creating and delivering the most exciting, effective and beautiful CBD products, to stress-conscious consumers. We understand, educate and inspire our customers whilst building an efficient, high-growth and ethical business that has a positive impact on our people, our planet and our customers.

Having grown 422% in the last year, Goodrays is the UK’s fastest growing soft drinks brand, becoming the second largest CBD brand in the UK over the last 24 months. Goodrays is the sole supplier of CBD drinks to Tesco, the UK’s largest retailer, and one of only two brands launched within Waitrose, the UK’s most premium retailer. With a pipeline of mainstream retail launches and expansions taking place in 2024, and high barriers to entry, Goodrays is set to lead the category growth for the next five years.

The Category

Goodrays is leading the UK CBD category growth, which is worth an estimated £690 million annually, and disrupting the global CBD market which is set to grow from $4.7 billion in 2022 to $17 billion by 2026. CBD has become one of the fastest growing categories in mainstream retail with consumers and distributors adopting the category at an extraordinary rate. Google searches for ‘CBD’ are 26 times higher than other high-profile searches such as ‘Low-alcohol beer’.

One in five UK consumers have now tried a CBD product and for those who haven’t, another three in ten consumers are looking to access the category, tapping into wider health and mental wellness trends. In more mature markets such as the US, over one in every two consumers have now tried CBD, highlighting the immediate opportunity for growth.

The Role

Goodrays is looking for an energetic, organised and entrepreneurial Foodservice NAM to join our all-star team to gain listings, drive volume and brand awareness in 2024 and into the future.

The role will require experience in sales and account management within FMCG business, ideally within a challenger brand. The successful candidate will work closely with the Head of Sales, Head of Marketing and the Founder.

This is a great opportunity to join one of the first mainstream CBD companies in the UK and help us to disrupt the alcohol, sugar and caffeine industries to revolutionise health and wellbeing.

As the sector lead, you will take full P&L accountability alongside the development of medium and long-term strategic growth plans in order to deliver net profit and gross Sales targets. You will be responsible for building the overall sector and account strategy within the Foodservice channel. You will have the freedom to develop and execute your plan. The Foodservice buck will stop with you!

Key responsibilities:

Define the Goodrays strategy within the foodservice sector.
Drive new business and manage the P&L across Foodservice including key sub-sectors within that from Wholesalers to end users and everything in between.
Generating leads for targeted accounts, drafting and executing outreach to targets and managing a fast-moving sales pipeline.
Complete product drops, build trade relationships and follow up with potential customers.
Organising sales meetings, developing pitch decks, drafting compelling commercial and consumer-focused proposals.
Executing marketing campaigns with existing accounts to increase product visibility, brand awareness and rate of sale.
Managing accounts with orders, inventory, pricing and promotional materials.
Create and manage forecasts on expected volumes and sales pipeline and communicate with production and operations teams.
Provide weekly updates on sales performance and help develop and manage sales KPIs and sales trends.
Reporting on customer feedback and working with the product and marketing teams on new formats, occasions, product development and communications.
Balancing time between visiting accounts and leads out in the field and building a sales pipeline and commercial proposal from home and the office.
Effectively manage our CRM: Copper
Analysis of both internal and external data providing insights to further grow the category and Goodrays share within it.

Key attributes:

Experience and knowledge of the FMCG or CBD industry
Comfortable with selling products to large multinational wholesales to small end-users and managing relationships in the same manner irrespective of size.
Strong communication and listening skills
Numbers driven, goal orientated and sales motivated
Highly organised and time efficient
Entrepreneurial, enthusiastic and positive mentality

Attitudes and Values:
Kindness: Embody kindness in leadership, creating an environment where team members feel supported and valued.
Hustle: Demonstrate a tenacious work ethic, fostering a culture of determination and resilience within the team.
Quality: Uphold a steadfast commitment to excellence, ensuring that every sales initiative reflects the highest standards of quality and craftsmanship.
Courage: Encourage and exemplify bold decision-making, fostering a culture where calculated risks are taken to push the brand forward.
Curiosity: Cultivate an inquisitive mindset within the team, promoting continuous learning and a proactive approach to staying ahead of industry trends.
Collaboration: Foster a collaborative and team-oriented atmosphere, recognizing that collective efforts drive success. Encourage open communication and collaboration with cross-functional teams to achieve shared goals.

Package:
Salary: Competitive Salary
Wellness benefits and perks
Ability to work abroad for 2 weeks per year
25 days holiday per year (excluding bank holidays)
Inclusion in Goodrays pension scheme
Flexible working location and hours