Channel Lead - OOH and Convenience

Job Description

About Goodrays

At Goodrays, we help busy minds find clarity and calm by bringing the most innovative, effective and accessible CBD products to people who want to improve their mental wellbeing.

Having grown 422% in the last year, Goodrays is one of Europe’s fastest growing soft drinks brand, becoming the second largest CBD brand in the UK over the last 24 months.

The Category

Goodrays is leading the UK CBD category growth, which is worth an estimated £690 million annually, and disrupting the global CBD market which is set to grow from $4.7 billion in 2022 to $17 billion by 2026.

One in five UK consumers have now tried a CBD product and for those who haven’t, another three in ten consumers are looking to access the category, tapping into wider health and mental wellness trends. In more mature markets such as the US, over one in every two consumers have now tried CBD, highlighting the immediate opportunity for growth.

The Role

Goodrays is looking for an energetic, organised and entrepreneurial OOH & National Convenience Group NAM to join our all-star team to gain listings, drive volume and brand awareness in 2024 and into the future.

The role will require experience in sales and account management within FMCG business, ideally within a challenger brand. The successful candidate will work closely with the Head of Sales, Head of Marketing and the CEO.

As the sector lead, you will take full P&L accountability alongside the development of medium and long-term strategic growth plans in order to deliver net profit and gross sales targets. You will be responsible for building the overall category and customers within the OOH & National Convenience Group channel, driving revenue growth, new customers and expanding existing accounts.

Responsibilities:

Developing and Implementing Sales Strategies: Create and execute sales strategies to achieve revenue and volume targets within your assigned national accounts.
Building and Maintaining Relationships: Establish and nurture strong relationships with key decision-makers and stakeholders within national account customers.
Negotiating Terms and Agreements: Negotiate pricing, terms, and contracts with national account customers to maximise profitability while ensuring mutually beneficial partnerships.
Forecasting and Demand Planning: Analyse market trends, consumer behaviour, and historical data to forecast demand accurately and ensure optimal stock management for your customers.
Promotional Planning and Execution: Develop promotional programs and campaigns tailored to your customers to drive product visibility, sales, and market share.
Cross-Functional Collaboration: Collaborate with internal teams such as marketing, supply chain, finance, and product development to align strategies, resolve issues, and capitalise on opportunities within your sector.
Monitoring and Analysing Performance: Continuously monitor sales performance, market trends, and competitive activity within your sectors. Analyse data to identify areas for improvement and develop actionable insights.
Providing Market Intelligence: Stay informed about industry developments, competitor strategies, and regulatory changes affecting the soft drinks market in the UK. Provide insights and recommendations to senior management based on market intelligence.
Financial Management: Manage budgets, promotional funds, and expenses related to your account activities effectively and efficiently.
Strategic Planning: Contribute to the development of long-term strategic plans for the soft drinks business by providing insights and recommendations based on sector performance performance and market dynamics.
Living the Mission: Act as a brand ambassador for the company at industry events, trade shows, and customer meetings, promoting brand awareness and fostering positive relationships with stakeholders.

Qualifications:
Proven experience (3-5 years) of growing revenue channels at an FMCG company
Existing contact base and experience within the OOH and Convenience Sector
High quality relationships building, communication and listening skills

Attitudes and Values:
Kindness: Embody kindness in leadership, creating an environment where team members feel supported and valued.
Hustle: Demonstrate a tenacious work ethic, fostering a culture of determination and resilience within the team.
Quality:
Uphold a steadfast commitment to excellence, ensuring that every sales initiative reflects the highest standards of quality and craftsmanship.
Courage:
Encourage and exemplify bold decision-making, fostering a culture where calculated risks are taken to push the business forward.
Curiosity: Cultivate an inquisitive mindset within the team, promoting continuous learning and a proactive approach to staying ahead of industry trends.
Collaboration: Foster a collaborative and team-oriented atmosphere, recognizing that collective efforts drive success. Encourage open communication and collaboration with cross-functional teams to achieve shared goals.

Package:
Salary: Competitive Salary
Wellness benefits and perks
Ability to work abroad for 2 weeks per year
25 days holiday per year (excluding bank holidays)
Inclusion in Goodrays pension scheme
Flexible working location and hours