Chivas International Brand Ambassador Programme

Job title: Chivas International Brand Ambassador Programme

Location: Openings include Asia, Africa & Latin American

Contract type: 24-month contract in one international location

Reporting to: Local Pernod Ricard Marketing team and dotted line to BA Programmes team in Dublin

Visa Requirements: You must have the right to work in the UK

Closing Date: 10th of July 2026 at 12pm

About Pernod Ricard  

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. 

Our Global Trade Advocacy team  

The On-Trade remains one of the most culturally influential spaces for Pernod Ricard, a dynamic ecosystem where our products are brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers and trade partners, and ignite advocacy that scales across markets. As we build the Global Trade Advocacy Centre of Excellence, we are strengthening how we support, equip, and connect our ambassadors worldwide.  

About the International Brand Ambassador Programme

The Programme offers you the opportunity to represent our Scotch whiskies in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country.  

As a Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge and the opportunity to represent the some of the world’s bestselling Scotch whiskies globally. 

You’ll play a key role in building the brand through education, advocacy and trade engagement. You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you’ll help grow the brand’s visibility and relevance in your market while championing what makes our products distinctive.  

As visa processing timelines can vary by market, successful candidates may spend an initial period supporting the Brand Homes team before commencing their international placement. This provides a valuable opportunity to further develop their knowledge of whisky, gain hands-on commercial experience, and build a strong foundation before transitioning into their Brand Ambassador role.

Key Responsibilities

• Deliver engaging brand education sessions, tastings, and mentoring programmes for sales teams, trade partners, bartenders, mixologists, consumers, and influencers.
• Act as a credible brand advocate, building awareness, understanding, and affinity for the brand across target audiences.
• Develop and maintain strong relationships with key on-trade accounts, flagship venues, industry influencers, and trade partners.
• Support the planning and execution of trade activations, customer promotions, events, and brand visibility initiatives.
• Collaborate with local sales and marketing teams to identify growth opportunities and drive brand distribution, visibility, and consumer conversion.
• Represent the brand at trade, consumer, and media events, delivering compelling brand experiences and presentations.
• Support the implementation, monitoring, and evaluation of brand activation programmes and promotional activities.
• Gather and share market intelligence, competitor insights, consumer trends, and best practices with local and global teams.
• Promote brand activity through media engagement, PR opportunities, and industry partnerships where appropriate.
• Complete regular reporting on market performance, ambassador activity, consumer engagement, and activation results.
• Develop and maintain a strong social and digital presence, creating content that showcases brand activity, events, and advocacy initiatives.
• Build and nurture relationships with consumers, trade partners, and influencers through both online and in-person engagement.

Essential Skills & Experience

We are looking for ambitious, commercially minded individuals who are excited by the opportunity to develop a career within premium spirits and consumer marketing.

• Relevant experience in sales, bartending, hospitality, advocacy, or a related commercial field, and/or a relevant university degree.
• A willingness to live and work internationally for a minimum of two years.
• A genuine interest in pursuing an international career within marketing, advocacy, or commercial functions.
• Strong communication and relationship-building skills, with the confidence to engage a variety of audiences.
• A proactive, entrepreneurial mindset with the ability to take initiative and work independently.
• Professionalism and maturity, with the ability to represent both the brand and company with credibility and integrity.
• A passion for hospitality, cocktails, spirits, and consumer engagement.
• Adaptability and resilience, with the ability to thrive in new environments and cultures.
• A responsible attitude towards alcohol and a commitment to promoting responsible consumption.

Desirable Experience & Skills

• Experience living, studying, or working abroad.
• Knowledge of, or interest in, Scotch whisky or premium spirits.
• Additional language skills.
• Experience in events, advocacy, hospitality, content creation, or social media.
• Creative interests, side projects, or entrepreneurial pursuits that demonstrate initiative and innovation.

Personal Attributes

• Curious and eager to learn.
• Entrepreneurial and solution-oriented.
• Collaborative and adaptable.
• Comfortable working with diverse teams and stakeholders.
• Professional, resilient, and accountable.
• Passionate about creating engaging consumer and brand experiences.
• Committed to promoting responsible drinking and representing the company appropriately.

What We Offer

We believe our people are our greatest asset. We are committed to creating an environment where individuals can grow, develop, and build rewarding careers.

Programme benefits include:

• Comprehensive onboarding and induction programme
• Competitive salary.
• Laptop and relevant business tools.
• Access to learning and development opportunities across the Pernod Ricard network.

How to Apply

Create your profile through Workday. Upload an up-to-date CV outlining your professional experience, education, and language skills (where applicable). Complete the pre-screening questionnaire. Submit your application before 12:00pm BST on 10 July 2026.

Selection Process

Applications will be reviewed on a rolling basis.

Successful candidates will be invited to participate in an initial interview stage, followed by an assessment centre conducted either virtually or in person.

Further details will be shared with shortlisted candidates throughout the recruitment process.

We will assess your application for this role based on your skills, experiences, and achievements, not your gender, age, ethnic or educational background or any other such factors. Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process, in order for you to participate fully in our recruitment experience. 

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