Commercial Finance Manager

At Gymshark, Finance is about far more than reporting numbers. We partner with teams across the business to help drive better decisions, unlock opportunities, and support sustainable growth.

We're looking for a Commercial Finance Manager - Brand & Marketing to become the trusted finance partner to one of the most influential functions in our business. In this role, you'll sit at the heart of Gymshark's Brand and Marketing teams, helping to shape investment decisions, measure performance, challenge thinking, and ensure we're maximising the impact of every pound we spend.

This is an opportunity for a commercially minded finance professional who thrives on partnering with senior stakeholders, influencing decision-making, and turning data into meaningful business insight.

As the dedicated finance business partner for Brand & Marketing, you'll:

• Partner closely with Heads of Brand and Marketing, providing financial insight and commercial challenge that supports profitable growth.


• Analyse and interpret financial performance, translating complex data into actionable recommendations for stakeholders.


• Develop, monitor and report on both financial and non-financial KPIs to assess the effectiveness and ROI of Brand and Marketing investment.


• Lead the budgeting and forecasting processes, ensuring plans are ambitious, achievable and aligned to Gymshark's strategic objectives.


• Deliver regular reforecasts, helping the business adapt quickly to changing priorities and performance trends.


• Provide clear analysis and commentary on spend performance versus budget and forecast, highlighting risks and opportunities.


• Hold stakeholders accountable to agreed actions and support departments in managing spend effectively.


• Challenge investment decisions constructively where plans may place sustainable profitability at risk.


• Create impactful presentations and insight packs for senior leaders, Directors and Executive stakeholders.


• Identify opportunities to improve processes, systems and ways of working, including the application of AI and automation.


• Contribute to a collaborative, high-performance culture within Finance and across the wider business.

We're looking for someone who combines strong technical finance expertise with excellent commercial judgement and stakeholder management skills.

You'll ideally have:

• ACA, ACCA, CIMA or equivalent professional accounting qualification.


• Proven finance business partnering experience within a commercial environment.


• Experience supporting Brand, Marketing, Creative or Customer Acquisition functions.


• Strong commercial acumen with the ability to influence strategic decision-making.


• Experience working with senior stakeholders and challenging constructively when required.


• A track record of delivering budgets, forecasts and insightful financial analysis in a fast-paced environment.


• The ability to communicate complex financial information clearly to non-finance audiences.


• A proactive, self-starting approach and comfort operating in an environment that evolves quickly.


• Strong analytical skills and experience using financial systems, reporting tools and Microsoft Office.

This is a hybrid role. The successful candidate will be required to attend either:

• a minimum of three days per week at GSHQ, Solihull, or


• if London-based, a minimum of two days per week at GSHQ, Solihull and one day per week from our London office.