Commercial Marketing & Enablement Manager

Location: North West / Hybrid

Travel: Regular UK travel across operational sites, with possible international travel including European office collaboration and selected customer, distributor and industry events.

Salary: £45,000–£55,000 depending on experience
  Our client is a specialist international engineering and technology group operating across advanced manufacturing, precision engineering and highly technical product markets.
Following a period of investment, growth and business transformation, the Group is entering an exciting new phase focused on strengthening its commercial capability and building scalable foundations for long-term growth.

With multiple specialist businesses operating across the UK and internationally, the organisation combines strong technical expertise with ambitious commercial plans.
This appointment represents an opportunity to join at a pivotal stage and help shape how commercial excellence is delivered across the wider Group.
  This is not a traditional marketing role.
This is an opportunity for a commercially minded individual to open marketing, sales enablement, campaign execution and commercial operations.rate at the intersection of 
Reporting into the senior commercial leadership team, you will help transform and professionalise front-end commercial capability across the Group.

You will be bringing structure, pace and consistency to commercial activity while improving how the business engages customers, supports sales teams and drives growth.

The organisation already possesses strong technical capability and respected products. The next stage of growth requires stronger operational execution across:

Commercial campaigns
Sales enablement
Distributor engagement
Pipeline visibility
CRM discipline
Product positioning
Digital performance
Coordinated go-to-market execution
This role is ideal for someone who enjoys creating momentum, introducing structure and delivering measurable outcomes within a growing business environment.

The business operates across a mix of direct sales, international distributor networks and OEM partnerships depending on product category and market.
You will support both direct commercial teams and indirect channel partners, helping improve visibility, execution and consistency across multiple routes to market.
The role offers broad exposure across international markets and commercial environments without extensive travel.

To support delivery of the Group’s commercial growth strategy by improving campaign execution, sales enablement, commercial coordination and pipeline effectiveness.
Acting as the bridge between strategy and delivery, you will help ensure commercial activity becomes increasingly structured, measurable and scalable.

Sales Support: 

Develop commercially effective sales collateral, presentations, case studies and proposal materials
Coordinate technical sales tools and customer-facing product materials
Improve distributor and partner enablement through structured communications and support resources
Work with technical and commercial teams to strengthen customer messaging and positioning
Develop value propositions focused on customer outcomes and commercial impact
Campaing Generation:

Coordinate and execute targeted campaigns aligned to business priorities
Support product launches, exhibitions, webinars and partner initiatives
Deliver campaigns across digital channels including email, LinkedIn and websites
Improve inbound lead quality and conversion effectiveness
Support website optimisation and digital performance improvements
Revenue and Operations: 

Improve CRM adoption, reporting and pipeline visibility
Support structured sales processes and commercial governance
Coordinate lead management and campaign performance tracking
Support leadership teams with commercial consistency and accountability
Drive insight gathering and competitor monitoring
Help establish repeatable commercial workflows and processes
Product and Technical Marketing:

Support development of technical and customer-facing content
Translate complex information into commercially effective messaging
Develop case studies, proof points and product positioning materials
Support launch activity and go-to-market execution
Agency and Stakeholder:

Coordinate external partners and agencies
Build effective relationships across technical, operational and commercial teams
Support cross-functional commercial projects and business initiatives
  Essential Experience:

5–10 years’ experience in B2B commercial marketing, sales enablement, commercial operations or similar
Experience within engineering, manufacturing, industrial, technical or scientific environments
Strong commercial mindset with exposure to pipeline growth and commercial execution
Experience coordinating campaigns and commercial improvement initiatives
Experience working across multiple stakeholders and priorities
CRM and reporting experience
Comfortable operating within growing or evolving organisations
Desirable Experience:

Engineering, industrial equipment, technical products or instrumentation sectors
International and distributor-led environments
Product marketing or commercial enablement experience
Commercial operations or process improvement exposure
Experience within acquisitive or growth-focused businesses

Commercially minded and outcome focused
Structured, proactive and execution driven
Comfortable operating in environments experiencing growth and change
Collaborative and influential
Strong communicator across technical and non-technical audiences
Able to balance pace with attention to detail

INDBSO
Only candidates based in UK and eligible to work in UK are allowed