Community Engagement Executive

Role Profile: Community Engagement Executive 

Reporting to: Product Director 

Mobilityways is on a mission to make zero carbon commuting a reality. We produce ground-breaking climate tech empowering large employers to measure, reduce and report on their commuter emissions. 

Role Purpose  

The Community Engagement Executive is responsible for executing engagement and growth campaigns across Mobilityways’ digital communities. This is a delivery-focused role designed for someone stepping up from a junior position into a high-ownership execution role. 

The post holder will take direct responsibility for the performance of public communities, specifically the Liftshare public community, which is an open-access platform enabling individuals to find and share journeys for commuting and travel. This community is designed to promote sustainable travel by connecting members who want to reduce costs, emissions, and congestion through car sharing. It serves as a key engagement channel for Mobilityways’ mission to achieve zero-carbon commuting, offering tools, resources, and discussion opportunities for anyone interested in shared travel solutions. 

The role will work closely with Account Managers to deliver engagement plans for paid client communities. It focuses on campaign execution, performance tracking, and continuous improvement using HubSpot CRM, email, and internal engagement dashboards. 

Main Duties  

Public Community Ownership 

• Take day-to-day ownership of engagement and growth across all public Mobilityways /Liftshare communities, including social media engagement 

• Tracking & reporting of member registrations, activity levels, and repeat usage using internal dashboards and CRM reporting. 

• Identify trends, drop-off points, and opportunities for increased participation. 

Campaign Delivery & Execution 

• Execute engagement campaigns aligned to plans defined by the Product Director and Account Managers. 

• Build, schedule, and deploy campaigns using HubSpot CRM and email tools. 

• Manage community segmentation, contact lists, and campaign tracking within HubSpot. 

• Support A/B testing and performance comparisons to improve future campaign outcomes. 

Paid Community Support 

• Work directly with Account Managers to deliver engagement plans for paid client communities. 

• Execute campaigns and communications on behalf of Account Managers, ensuring accuracy, timing, and consistency with client goals. 

• Provide campaign performance summaries and insight to support client reporting and reviews. 

Content & Asset Creation 

• Draft campaign copy for emails, in-platform messaging, and basic landing or campaign pages. 

• Create and maintain simple campaign assets, such as email layouts and visual elements, using agreed tools and templates. 

• Operate under a review and approval process initially, progressing towards greater autonomy over time. 

Performance Tracking & Reporting 

• Track raw growth metrics including registrations, active users, and community participation levels. 

• Monitor product usage patterns to understand how members interact with features and identify opportunities for increased engagement. 

• Analyse UX/UI performance to highlight areas where user experience can be improved, ensuring intuitive navigation and higher satisfaction. 

• Use data to detect friction points in the user journey and instigate key changes aimed at improving conversion and overall engagement. 

• Maintain regular performance summaries for internal stakeholders. 

• Support the establishment of baseline engagement metrics to enable future target setting. 

Continuous Improvement & Feedback 

• Identify recurring user barriers and engagement friction points. 

• Feed insights into Account Management, Product, and Marketing teams. 

• Support the refinement of campaign templates, playbooks, and delivery processes. 

OKRs 

Initial Phase 

• Growth in total registered users across public communities. 

• Increase in active community participation. 

• Volume and quality of campaigns delivered on time and to plan. 

• Accuracy and consistency of CRM data and reporting. 

Product utilisation 

• Engagement uplift per campaign. 

• Registration-to-activity conversion rates. 

• Repeat usage and sustained participation levels. 

• Campaign performance metrics such as open, click-through, and response rates. 

Person specification  

Required  

• 1 to 2 years’ experience in a junior role within digital marketing, CRM, community management, customer operations, or a similar environment. 

• Strong digital literacy and confidence working with CRM systems, ideally HubSpot. 

• Analytical mindset with the ability to interpret reports and engagement data. 

• Clear written communication skills for email and campaign content. 

• Strong organisational skills and ability to manage multiple campaigns across different communities. 

• Knowledge of GDPR and PECR compliance, particularly in relation to email marketing and community engagement. This includes understanding unsubscribe rules, consent requirements, and best practices for handling personal data to ensure campaigns are legally compliant and respect user preferences. 

Desirable 

• Experience working in a SaaS, platform, or community-based product environment. 

• Familiarity with behaviour change, sustainability, or mobility-related services. 

• Basic experience creating simple digital assets or email layouts. 

Our values 

• We are Customer Obsessed – We put ourselves in the shoes of every customer, find out what they really value and are relentless in delivering excellence.  We first seek to understand before being understood.  We think win win.   

• We are Learning Fanatics – Insights and knowledge are sought, gathered, analysed and shared every time.  How can we be better at doing the right things and putting first things first.   

• We are United – Our common purpose is clear, and we are all committed to being proactive in caring for others.  We respect and value differences.  We look after us.  We all share in the benefits.  

• We are Bar Raisers – Outcomes are better than ever achieved before and others are learning from us.  We ensure that our team’s capability and culture continually improve. 

Diversity and Inclusion    

Mobilityways are proud to be an equal opportunities employer and are committed to ensuring that our workplace is an environment that is free from discrimination and one which values all employees as individuals.    

    
The company welcomes all applications and will not discriminate against any individual on the basis of sex, gender reassignment, colour, marital status, civil partnership status, having or not having dependents, pregnancy / maternity, race, nationality, ethic or national origin, religious belief or philosophical belief of political opinion, sexual orientation, disability, membership or non-membership of a trade union or age.