Consultant (Qualitative) | Brands Division | London, UK

Drive high-impact qualitative research for leading brands at Savanta, a tech-first insights company transforming market research.   This role is suited to professionals who have progressed beyond entry-level and are ready to take ownership of client relationships and high quality project delivery.

Join a collaborative team where you’ll lead diverse projects, mentor colleagues, and help clients make better decisions through powerful data and consulting.

Savanta is a data, market research and advisory company with teams in the UK, Americas, and APAC. Working with high-profile organizations and some of the world’s best-known brands, we Inform & Inspire our clients to Make Better Decisions through powerful data, empowering technology and high-impact consulting.

Savanta is on a bold journey transforming from a traditional market research firm into a tech-first, insights-driven leader. 

About the Role:

You’ll join Savanta’s Brands Team as a skilled qualitative consultant, working across retail, FMCG, and financial services sectors. You’ll tackle diverse client challenges - from market and audience analysis to in-store shopper and customer experience, as well as innovation projects. Although the role is predominantly qualitative you will have the opportunity to work on mixed methods projects as well.

As a Consultant, you will play a hands-on role in delivering high-quality research projects, taking end-to-end ownership of smaller projects (with minimal senior input), applying robust methodologies, and translating findings into actionable insights for our clients allowing them to make better decisions.

No two days are the same, ideal for those seeking challenge and growth.

Day to day you’ll:

• Lead multiple (typically 3-5) projects at various stages, managing timelines, recruitment and overall quality.


• Liaise directly with clients and respond to requests.


• Design and draft all core research materials (screeners, discussion guides, reports).


• Plan and conduct qualitative fieldwork (interviews, shop-alongs, intercepts, ethnography, online communities, focus-groups), both online and in person.


• Manage fieldwork across multiple markets involving various qualitative and quantitative methodologies at once (E.g. for in-person shopper - exit surveys, in store intercepts, qualitative shop-alongs).


• Travel within the UK and internationally for fieldwork.


• Synthesise qualitative data (specifically thematic analysis) into compelling, client-ready narratives.


• Draft reports, recommendations and deliver results presentations.


• Mentor and support team members, fostering best practice and continual learning.

You’ll be part of an established, inclusive team with a flat management structure, robust career support, and early responsibility - including account management for long-term client relationships.

About You:

You are confident in using various qualitative methodologies within an agency setting, and comfortable leading smaller projects end to end.

You have:

• A strong grasp and confidence in conducting core qualitative methodologies and open to embracing new ones (e.g. AI).


• The ability to design research materials and approaches tailored to diverse client needs.


• Comfortable with numeric data and open to mixed-method projects; able to bridge qualitative and quantitative insight.


• Excellent client relationship management skills; able to articulate and present insights clearly.


• The confidence to challenge established practices, introduce new ideas, and champion technology adoption.


• Natural curiosity and appetite for continuous learning and professional development.


• Strong organisational skills to manage concurrent demands and project timelines.


• Experience mentoring and developing junior colleagues.

Experience with AI-driven qualitative research or tools (e.g. CoLoop) is beneficial but not essential.

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In return, Savanta offers:

• Salary range: £31,000 - £36,000


• Bonus scheme


• Unlimited annual leave


• Hybrid working


• Ongoing Training & Development


• Flexible working practices


• Health & wellbeing package


• Financial health (pension, life assurance, etc.)


• Team & Company Socials


• Committees for Health & Well Being, Charities & Volunteering and DE&I

Why Join Us:

With offices in the US, Canada, India and the UK, over 500 staff globally, and ambitious growth plans, Savanta offers the benefits of scale, whilst our specialists with their deep expertise and nimble teams, make life at Savanta feel more like working at a ‘boutique’ agency.

Our client portfolio includes some of the world’s most recognizable and valuable brands such as Google, Meta, Pandora, Vodafone, Samsung, Heineken, LEGO, Aston Martin, Unilever, and the Cabinet Office. 

The company was founded on the belief that tech should be integral to its success, and this culture of tech innovation makes us best placed to put Savanta at the heart of our clients’ businesses offering solutions before they even know the problem. 

Part of the vibrant Next 15 Communications Group, we have an entrepreneurial and inclusive company culture that actively recognizes and values its people and offers unrivalled scope for career development, including mentoring, coaching as well as extensive training programs.

Savanta is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset - we value workplace diversity and inclusion, oppose all forms of unlawful discrimination, and welcome applications from suitably qualified candidates of all backgrounds.

All candidates will be considered equally; however, we are unable to offer visa sponsorship.

We encourage authentic responses to demonstrate your experience and approach, rather than relying on Generative Al tools to write your cover letter or any questions in the application process.  We may use Al Decoders as part of the review process and if answers match to a high extent that may be factored into the review.

For information on how Savanta uses your data, please see https://savanta.com/about/careers/job-opportunities