Content Designer: GEO and SEO

We are recruiting for a Contract Content Designer for a 3 month initial contract, starting ASAP.

The role: Content Designer: GEO and SEO

2 days a week in London, Victoria.

Key Responsibilities

Content Systems & Structure

• Design content systems that support omnichannel delivery and machine readability
• Implement structured content using metadata, tagging, and schema markup
• Collaborate with UX, design, and engineering teams to integrate:
• Headless CMS models
• Component libraries

SEO, GEO & Discoverability

• Develop SEO and GEO-informed content frameworks
• Ensure content is optimised for:
• Global search visibility
• Multilingual markets
• Local relevance
• Define and implement metadata strategies, including:
• Taxonomies
• Schema.org markup
• Entity tagging

AI & LLM Content Optimisation

• Model and author content for LLM consumption, ensuring clarity, structure, and context
• Optimise content for visibility across AI-powered platforms (e.g. ChatGPT, Google AI Overviews, Perplexity)
• Apply principles of semantic content design and structured data to future-proof content

Performance & Optimisation

• Partner with analytics, research, and SEO teams to:
• Measure content performance
• Improve intent alignment
• Increase visibility across traditional and generative search
• Continuously optimise content based on insights and performance data

Governance & Delivery

• Maintain documentation, governance frameworks, and scalable content models
• Ensure consistency and efficiency across content operations
• Create and manage content aligned to overall strategy
• Author and manage content within Contentful CMS

Must-Have Skills

• 7+ years’ experience in Content Design, UX Writing, or Content Strategy
• Strong expertise in SEO fundamentals and modern semantic search
• Experience working with global content (GEO) and localisation workflows
• Comfortable working with:
• Structured content
• Metadata
• Headless CMS environments
• Proven ability to design scalable content systems and patterns (not just write content)
• Strong ability to articulate content decisions and advocate for:
• User needs
• Global considerations
• Excellent cross-functional collaboration and communication skills

Nice to Have:

• Experience with schema markup / structured data (JSON-LD)
• Familiarity with writing content for AI/LLM consumption or retrieval
• Experience partnering with developers and CMS teams on content model design
• Knowledge of accessibility (WCAG), plain language, and inclusive design
• Experience working in complex, multi-market organisations

Equal Opportunities Statement:

We are an equal opportunity employer and welcome applications from all qualified candidates. We actively encourage applications from women, ethnic minorities, and individuals with disabilities. We consider all flexible working arrangements, subject to the requirements of the role. Where reasonable adjustments are needed, we will strive to make changes to accommodate them.