Content Marketing Lead

Location: Farnborough, Hampshire (Hybrid) 
Contract: Full-time, Permanent 
Reports to: Head of Marketing 

About Tecna 

We are the leaders in UK exhibition design and delivery. 

Our goal is to make exhibiting feel like a collaboration with trusted partners, not a transaction with suppliers. 

We aim to redefine exhibition stand design and delivery by creating experiences where brands feel supported, understood, and proud, from first sketch to the final spotlight. 

We’re building stands for brands, shows and agencies that are shaping the future of brand experience. 

The Role 

We’re looking for a creative, strategic, and hands-on Content Marketing Specialist to join our growing marketing team at our Farnborough HQ. 

You’ll be responsible for creating and managing high-quality, brand-building content across all Tecna platforms, from social media and campaigns to photography, video, and digital storytelling. 

Working closely with the Head of Marketing, and the wider marketing team, you’ll develop content that reflects Tecna’s design excellence, supports lead generation, and strengthens our position as leaders in exhibition design and brand experience. 

This role is perfect for someone who thrives in a fast-paced creative environment, has an eye for detail, and is passionate about producing work that inspires audiences and delivers results. 

Key Responsibilities 

1. Content Strategy & Planning 

Collaborate with the Head of Marketing to deliver the content and brand marketing strategy. 

Plan, develop, and execute multi-format content to support campaigns, BAU workflows, and business priorities. 

Align all content with Tecna’s brand values, tone, and strategic objectives. 

Manage the content calendar, ensuring consistent output across platforms and departments. 

Collaborate with the Performance and Paid Marketing Specialist to align content with performance and brand marketing goals. 

2. Content Creation and Storytelling 

Design, create, and deliver impactful written, visual, and video content for digital campaigns, case studies, and social platforms. 

Produce engaging copy, captions, articles, and scripts that bring the Tecna brand voice to life. 

Own the planning and delivery of photography and video production, including: 

Managing the photography board and shoot schedules. 

Capturing and editing high-quality content on-site and in-studio. 

Liaising with clients, project teams, and photographers to produce branded assets and case studies. 

Work with external partners (e.g., Casual Creatives) to deliver creative assets. 

Support the creation of brochures, sustainability reports, and event collateral in line with brand guidelines. 

3. Brand and Campaign Management 

Act as a brand guardian, ensuring visual and tonal consistency across all content and platforms. 

Support the creation and rollout of integrated campaigns, from concept through to reporting. 

Develop creative briefs, mood boards, and visual concepts to inspire new campaign ideas. 

Ensure all brand assets are current, aligned, and easily accessible within shared systems. 

4. Social Media and Community Management 

Own Tecna’s organic social media strategy and execution across LinkedIn, Instagram, Facebook, X, Pinterest and YouTube. 

Manage the social planner and content pipeline, ensuring consistent storytelling and engagement. 

Develop social-first ideas that build brand awareness, credibility, and community. 

Collaborate with the Performance and Paid Specialist to integrate organic and paid activity for specific campaigns.  

Track engagement metrics, growth, and content performance, reporting insights and making data-driven improvements. 

5. Photography, Videography and Asset Management 

Lead the planning, production, and direction of photography and video shoots. 

Maintain a central photography and content library, ensuring easy access and consistent metadata. 

Oversee editing workflows and ensure assets are formatted for multi-channel use (website, social, print, PR). 

Coordinate with clients and internal teams for project photography and content delivery post-installation. 

Mange case study creation In collaboration with the wider team.  

6. Email, Web and Digital Marketing 

Create and schedule segmented email campaigns using the Odoo CRM platform, ensuring engaging, on-brand messaging for each audience. 

Collaborate with the wider team on website content updates, case studies, and SEO optimisation. 

Support the development of landing pages and ensure all digital content aligns with UX best practice. 

7. Events, PR and Communications 

Support Tecna’s participation in industry events and trade shows through content, social storytelling, and on-site coverage. 

Contribute to award entries and PR activity, including press releases, interviews, and thought leadership. 

Manage internal communications, newsletters, volunteering programs, and team updates. 

Liaise with journalists, photographers, and creative suppliers as needed. 

8. Reporting and Continuous Improvement 

Track key performance metrics across content and social platforms, using analytics tools to inform improvement. 

Present regular updates on KPIs to the Head of Marketing. 

Stay informed on industry trends, digital innovation, and content marketing best practice, bringing new ideas to the table, you'll manage this remit.  

What We’re Looking For 

3+ years’ experience in content marketing, social media, or brand communications. 

Strong copywriting, storytelling, and design skills with a keen eye for visual detail. 

Experience managing social media platforms and content calendars. 

Proven ability to plan and produce photography and video content from concept to edit. 

Skilled in design tools (Adobe Creative Suite, Canva, InDesign, Photoshop). 

Knowledge of WordPress, SEO best practices, and social media analytics. 

Excellent communication, organisation, and stakeholder management skills. 

Comfortable juggling multiple projects and meeting, and setting deadlines. 

A creative thinker who can balance brand integrity with bold ideas. 

You’ll fit right in if you: 

Love telling stories that connect people to brands. 

Bring ideas to life visually and verbally and know how to make content perform. 

Thrive in a collaborative, fast-paced, creative environment. 

Want to help shape how Tecna shows up across channels, campaigns, and experiences. 

Are curious, detail-oriented, and always looking to improve. 

Why Tecna? 

Be part of an ambitious, creative team shaping the future of exhibition design and brand experience. 

Hybrid working model. 

Opportunity to work on world-class projects and campaigns. 

Competitive salary and benefits package. 

Long-term growth potential in a fast-evolving marketing team. 

How to Apply 

If you’re ready to create content that inspires, performs, and brings the Tecna story to life, we’d love to hear from you. 

Apply with your CV and cover letter including any key documentation such as a portfolio or your managed social accounts.