Content Specialist - Topshop & Topman

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.   

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. 

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence including the launch of Topshop.com. 

We are seeking a creative and commercially-minded content specialist to ensure the successful elevation of Topshop and Topman’s brand image across all our retail channels.  

Reporting into the Global Head of Trade, as a Content Specialist, you will be responsible for ensuring our brand content is used effectively across our retail channels. You will be responsible for the day-to-day management of content including editing, testing and analysing performance. 

The role is based in our London HQ and will report into the Global Head of Trading, TOPSHOP & TOPMAN, and will work closely with the TSTM Product, Marketing and Performance & Insights teams. 

You will:

• Be responsible for ensuring our brand content is used effectively across our retail channels, support the effective use of content across our marketing channels.
• Build and schedule content pages in the CMS (Sitecore) in line with content plans for the Brands 
• Co-ordinate the testing of content, analyse content performance and communicate results, reporting weekly and monthly.
• Be the expert on how content performs across territories and channels. Bring your expertise into the content planning process, working closely with the design, product, marketing and wholesale team to ensure effective delivery of campaigns, product launches and retail moments.
• Work with the broader trade and wholesale team to support the effective use of content across all channels including any offline retail, pop-ups and wholesale partners.
• Work with our Digital Product and Technology teams to optimize site structure to bring an innovative, elevated and exciting brand experience for the customer while maximizing its efficiency
• Act as a super user to provide support and training to other users of the CMS around the business, test new CMS features and functionality and feed back to the Technology team 

We are looking for exceptional candidates with the following strengths: 

• Creative, commercial and proactive
• Successful track record operating in an ecommerce environment and of using content management systems 
• Ideal candidates will also have experience within an elevated fashion brand environment
• Detail-oriented with experience carrying out fast, accurate work 
• Good analytical skills, with ability to scrutinise, interpret and report on the performance of content
• Ability to troubleshoot and identify issues 
• Flexible, agile and open to change 
• Positive attitude, self-aware and self-motivated 

• Competitive salary, bonus and pension matching
• Life insurance, free private medical care, cycle to work scheme + more
• A bespoke flexible benefits scheme catered to you
• Best in class Learning & Development schemes and career development programmes
• 25 days holiday + never work on your birthday again!
• Free modern onsite gym, plus personal training and wellness rooms