Conversion Rate Optimization (CRO), Manager

The Role You’ll Play

• Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences


• Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies


• Collaborate with marketing, product, engineering, and regional teams to align testing with business goals


• Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike


• Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices


• Guide the implementation of winning variants into CMS platforms like WordPress or Contentful


• Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses


• Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive

Experience You Bring

• 5+ years working in CRO, digital analytics, or web performance roles


• 2+ years leading teams, ideally within a testing or analytics function


• Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset


• Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action


• Comfortable navigating CMS platforms to integrate winning experiences


• Skilled at distilling data into clear, compelling narratives that drive decisions


• Strong project management instincts with the ability to rally cross-functional teams


• A passion for continuous improvement, curiosity, and evidence-based thinking