Coordinator Digital Platforms & Ops V

Job Overview

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.  As a key member of TE Connectivity’s AD&M Marketing Team, the Marketing Operations Specialist will support the execution and optimization of demand generation campaigns and lead management processes. This role ensures operational excellence across marketing programs, enabling scalable growth, improved pipeline health, and seamless collaboration between marketing, sales, and operations. 

Job Requirements

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  Lead Management & Lifecycle Optimization

  
  

  
  
  • Coordinate with shared services and prequalification teams to route inbound inquiries and MQLs effectively
  
  
  • Analyze funnel performance to improve MQL-to-SQL conversion and reduce low-quality leads
  
  
  • Partner with sales operations to enhance MAP-to-CRM workflows, lead scoring, and outreach strategies
  
  
  • Maintain data integrity and alignment across MAP and CRM systems
  
  

  
  

  Data & Performance Analytics

  
  

  
  
  • Partner with data teams to surface actionable insights across buyer journeys and campaigns
  
  
  • Monitor KPIs, pipeline metrics, and campaign performance to inform recommendations
  
  
  • Track and report on campaign ROI
  
  
  • Present dashboards and insights to cross-functional stakeholders
  
  

  
  

  Process Governance & Best Practices

  
  

  
  
  • Ensure adherence to marketing–sales SLAs
  
  
  • Maintain compliance with internal governance and operating standards
  
  
  • Drive consistent use of standardized processes
  
  

  
  

  Campaign Operations & Enablement

  
  

  
  
  • Support end-to-end campaign execution, from architecture and deployment to performance tracking
  
  
  • Collaborate with integrated marketing, product marketing, and sales operations to align campaigns with business priorities
  
  
  • Enable campaign personalization and integrated cross-platform experiences
  
  

  
  

  Marketing Technology & Automation

  
  

  
  
  • Support and optimize the MarTech stack, including campaign, email, and analytics platforms
  
  
  • Coordinate with vendors on technology enhancements and optimizations
  
  
  • Promote automation and standard work best practices
  
  

  
  
  
  

What your background should look like

Competencies