Copywriter

Role: Copywriter

Location: Remote with occasional travel into London when needed

Salary: £27,000 - £30,000

The Good Marketer is a small yet mighty, dynamic digital marketing agency dedicated to helping small businesses thrive. We believe that clear, persuasive writing combined with strategic thinking drives meaningful results. Our team takes a data-driven, no-nonsense approach. No jargon, no guesswork, just smart decisions that deliver value. Our clients range from food & drink retailers to home interior brands. Our core values guide us: Transparency, Flexibility, Being Value-Driven, and Proactiveness.

Role Overview

We are looking for a creative and strategic Copywriter to join our team. This role is perfect for someone who writes compelling, customer-focused copy across platforms and channels, while collaborating closely with SEO, Paid Media and Creative teams. You will craft copy that supports brand voice, improves conversion rates and aligns with measurable client goals. The role requires strong attention to detail, an ability to adapt tone for diverse clients and experience delivering work on time within an agency environment.

Main Responsibilities

• Create persuasive, on-brand copy for websites, landing pages, email campaigns, ads, social media and product descriptions

• Collaborate with SEO specialists to produce content that balances search visibility with user experience and commercial intent

• Develop clear briefs and work with designers to ensure copy and creative are aligned

• Draft and iterate multiple rounds of copy based on client feedback and performance data

• Write and optimise email sequences, subject lines and calls to action to improve open and conversion rates

• Produce short-form ad copy for paid channels, A/B test variations and use results to inform future creative

• Maintain and evolve brand tone of voice guidelines for client accounts

• Proofread and quality-check all copy to ensure grammatical accuracy and brand consistency

• Work with account teams to prepare client-facing documents and present creative rationale when required

• Stay current with content trends, UX writing best practice and platform-specific requirements

Essential Knowledge and Experience

• 2-4 years' experience writing copy in an agency or in-house marketing environment

• Proven ability to write for multiple formats and sectors with a portfolio demonstrating commercial results

• Experience working with SEO teams to incorporate keyword-led strategy without compromising readability

• Strong editing and proofreading skills with excellent grammatical command

• Comfortable producing copy to tight deadlines and iterating quickly based on feedback

• Familiarity with email marketing platforms, CMSs (e.g., Shopify, WordPress) and basic HTML for formatting purposes

• Excellent communication and collaboration skills when working with cross-functional teams

Desirable

• Experience writing product descriptions and category copy for e-commerce

• Exposure to conversion-rate-optimisation (CRO) principles and A/B testing

• Experience with content management systems and basic SEO tools (e.g., Google Analytics, Ahrefs, SEMrush)

What We Offer

• Competitive salary range of £27,000 - £30,000 depending on experience

• Flexible, remote-first working with occasional in-person collaboration in London

• Support for professional development including training and industry events

• Collaborative, supportive team culture that values creativity and clear communication

• 25 days annual leave plus Bank Holidays and an extra half day on your birthday and duvet days!

The Interview Process

Our interview process is straightforward and designed to assess both skill and cultural fit:

1. Introductory Call (30 mins, virtual) – Conversation with our Recruitment Partners at Recrescere Group to discuss your background and interest

2. Portfolio & Skills Interview (45 mins, virtual) – Review of writing samples and discussion of approach to briefs and editing

3. Practical Task – A short copywriting brief to complete within an agreed timeframe to demonstrate tone, clarity and commercial thinking

4. Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our values and team dynamics

How to Apply

Please submit your CV, a short cover letter and a portfolio or 3-5 work samples that demonstrate your range and impact. Where possible, include context and any measurable outcomes (engagement, conversion improvements, CTR uplift).

The Good Marketer is committed to fostering an inclusive and diverse workplace and encourages applications from all qualified candidates regardless of gender, age, background or disability.