Copywriter

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values

• We are honest – we value honesty in everything we do


• Bring the Olives – we focus on delivering a high-quality player experience


• Think Big – we aim to continuously improve and push for better
  
  

Role Overview
We’re looking for a strategically minded Copywriter to own and elevate all player communications across CRM and LiveOps.

This role sits at the intersection of creativity and performance. You’ll craft clear, engaging, and high-performing messaging across CRM channels and LiveOps moments, ensuring every touchpoint feels relevant, timely, and aligned with Betty’s voice.

You understand that effective CRM is about building relationships, supporting retention, and creating experiences players value.

Key Responsibilities:

• Own all copy across CRM channels including email, push notifications, in-app messaging, and SMS


• Write and optimise LiveOps communications tied to promotions, events, launches, and real-time moments


• Translate promotional mechanics into clear, engaging, and compliant player-facing messaging


• Partner with Growth, Product, and Design to deliver effective lifecycle campaigns


• Contribute to segmentation strategies by tailoring messaging to different player groups


• Adapt Betty’s brand and tone of voice to resonate with different player segments across their lifecycle


• Create excitement around Betty’s products to drive engagement with promotions and campaigns


• Develop clear and engaging narratives for new products so players can easily understand and remember them


• Continuously test, learn, and iterate using performance data to refine tone, structure, and CTAs


• Maintain Betty’s voice across all player communications


• Ensure all messaging meets regulatory and responsible gaming standards

Requirements:

Experience in copywriting, ideally in CRM, lifecycle marketing, or performance marketing within the imaging industry

• Experience writing for high-frequency, conversion-focused channels such as email, push, and SMS


• Ability to communicate clearly and effectively, including when explaining complex offers


• Understanding of retention, engagement, and lifecycle dynamics


• Comfortable working in a fast-paced, test-and-learn environment


• Strong attention to detail, particularly in compliance-focused industries


• Ability to collaborate, take feedback, and iterate on work

What we offer:

• Competitive salary


• Career and skills development opportunities


• Fun and collaborative team environment


• New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.