Country Executive - Lithuania | Myprotein

About THG 

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. 

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. 

With us, you’ll go further, faster. What are you waiting for? 

Role: Country Executive - Lithuania | Myprotein

Brand / Business Unit: Ecommerce

Reporting to: Regional Manager

Location: Icon 1, 9 Sunbank Lane, Altrincham, WA15 0AF 

THG Nutrition & Wellness:  

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, and MP Activewear. 

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Why be a Country Executive at THG?

At Myprotein, being an Country Executive means working on one of the biggest online sports nutrition brands in the world within a dynamic, innovative digital ecosystem. Working with the Regional Manager for the region, you’ll have the opportunity to influence and drive the ecommerce strategy for Myprotein Lithuania. You will be supported by senior leadership and leverage cutting-edge tools and insights. With clear opportunities for career growth, exposure to various aspects of our fully integrated approach, and a fast-paced environment, THG offers an unmatched platform for you to excel in ecommerce trading.

As a Country Executive, you'll:

• Collaborate with the team to refine and execute ecommerce trading strategies.  


• Build and manage trading calendars, ensuring website updates align with sales KPIs.  


• Utilise analytics tools to understand the customer journey, optimise performance, and shape strategy.  


• Monitor key site metrics such as GP, Conversion Rate, Bounce Rate, AOV, and traffic performance.  


• Strategically plan product launches and promotional campaigns, collaborating with the marketing team.  


• Work closely with the CRM, brand, and campaign teams to ensure cohesive messaging and business alignment. 


• Think of innovative ways to target, retain, and increase the value of customers. 


• Propose AB tests to ensure continuous optimisation. 


• Ongoing awareness of competitor activity. 


• Support the Regional manager with ad hoc tasks. 

What skills and experience do i need for this role?

• Ability to analyse and report on site metrics, including GP, Conversion Rate, and AOV.  


• Strong collaboration skills to work across teams. 


• Results oriented & comfortable with data analysis 


• A positive attitude, pro-active and able to show initiative and a willingness to learn 


• Strong understanding of e-commerce marketing and the nutrition industry preferable 


• Fluent in Lithuanian

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 


• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 


• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 


• Enhanced maternity and paternity pay, depending on length of service. 


• Up to 10 days compassionate leave. 


• Buy back up to 3 days each year. 


• Unlock 2 days volunteer leave after 12 months 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 


• Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa. 


• State-of-the-art on-site gym. 


• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 


• Subsidised bus pass from Manchester City Centre to our ICON office. 


• Up to 50% staff discount on THG brands. 


• On-site staff shop. 


• Access to on-site barber. 


• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation. 


• Anniversary gifts when you hit 5 and 10 years of service. 

We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. 

Please email [email protected] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options. 

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.