Country Manager - Denmark | Myprotein

About THG 

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. 

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. 

With us, you’ll go further, faster. What are you waiting for? 

Role: Country Manager – Denmark

Brand / Business Unit: Ecommerce | Myprotein

Reporting to: Regional Manager 

Location: THG HQ (WA15 0AF) Manchester – Office Based

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, and MP Activewear. 

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Why be a Country Manager at THG?

At Myprotein, being a Country Manager means leading one of the world’s largest online sports nutrition brands within a fast-paced, innovative ecommerce ecosystem. You will own and drive the overall strategy and performance for the Danish market, with full accountability for trading, growth, and brand presence.

Working closely with senior leadership, you’ll shape the market strategy, leverage advanced tools and insights, and collaborate cross-functionally to deliver best-in-class results. This role offers strong ownership, visibility, and clear progression opportunities within a global, high-growth business.

As a Country Manager, you will:

• Take full ownership of the Myprotein Denmark ecommerce business, including P&L, sales performance, and strategic growth


• Define and execute the ecommerce and trading strategy for the Danish market


• Monitor and optimise key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, and Traffic (new vs returning)


• Use analytics and in-house reporting tools to understand customer behaviour, optimise the user journey, and drive performance


• Lead and implement the influencer and affiliate marketing strategy for Denmark, including ownership and expansion of the influencer and affiliate database


• Drive brand awareness through localised campaigns, partnerships, and creative initiatives


• Collaborate with central digital marketing teams to identify new opportunities to grow traffic and improve performance across all channels


• Identify and execute innovative strategies to acquire new customers and retain existing ones


• Oversee pricing, promotions, and commercial planning to ensure profitability and achievement of GP targets


• Own CRM strategy and lifecycle marketing initiatives to grow and engage the Danish customer base


• Align monthly and quarterly commercial targets with trading plans and campaign activity


• Ensure best-in-class website merchandising, including optimisation of banners, landing pages, category pages, and product pages


• Work cross-functionally with design, content, and product teams to deliver a high-quality, localised customer experience


• Identify new growth opportunities and continuously improve brand positioning and market share in Denmark

What skills and experience do I need for this role?

• Fluent Danish and English (written and spoken)


• Proven experience in ecommerce, digital marketing, or online trading—ideally with ownership of a market or P&L


• Strong analytical skills with the ability to interpret data and translate insights into action


• Commercial mindset with experience managing pricing, promotions, and revenue growth


• Excellent collaboration and stakeholder management skills


• Highly results-driven, proactive, and comfortable working in a fast-paced environment


• Experience with influencer marketing and CRM strategies is advantageous


• Knowledge of the nutrition, fitness, or wellness industry is a plus

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 


• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 


• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 


• Enhanced maternity and paternity pay, depending on length of service. 


• Up to 10 days compassionate leave. 


• Buy back up to 3 days each year. 


• Unlock 2 days volunteer leave after 12 months 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 


• Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa. 


• State-of-the-art on-site gym. 


• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 


• Subsidised bus pass from Manchester City Centre to our ICON office. 


• Up to 50% staff discount on THG brands. 


• On-site staff shop.


• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation. 


• Anniversary gifts when you hit 5 and 10 years of service. 


• We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply. 

Please email [email protected] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options. 

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.