Creative Lead - Brand Campaigns

OVERVIEW: 

WHAT YOU'LL BE DOING:

• New Product Drops & Brand Energy
  
  
  
  • Lead creative direction for high-frequency product drops, launches, and brand moments while maintaining a high creative standard.
  
  
  • Develop product-led narratives that are culturally relevant and reinforce Gymshark’s authority in gym performance.
  
  
  • Connect drops to the wider brand storytelling framework to ensure consistency across the calendar.
  
  
  
  


• Big Ideas with Channel-First Thinking
  
  
  
  • Concept bold ideas for peak attention moments, maintaining clarity and craft under tight timelines.
  
  
  • Ensure campaigns are channel-first, particularly for social, with ideas that flex across formats and platforms.
  
  
  • Build cohesive ecosystems around launches across paid, owned, and earned channels.
  
  
  
  


• Creative Leadership, Standards & Structure
  
  
  
  • Lead campaign teams in a fast-paced environment, setting clear direction to protect quality at speed.
  
  
  • Establish creative standards and frameworks that enable consistent output at scale.
  
  
  • Mentor creatives to strengthen conceptual thinking, craft, and confidence under pressure.
  
  
  • Partner closely with the Head of Creative to deliver Gymshark’s most visible moments.
  
  
  
  


• Collaboration & Delivery
  
  
  
  • Work closely with Product, Marketing, Social, and Production teams to deliver launches with clarity and momentum.
  
  
  • Balance creative ambition with commercial realities to deliver high-quality work on time.
  
  
  • Present and sell campaign ideas confidently to senior stakeholders.
  
  
  
  

WHAT YOU'LL NEED:

Essential: 

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  Extensive senior-level experience leading brand awareness and long-term storytelling, delivering high-quality creative at scale and pace.

  
  


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  Proven ability to define and protect a cohesive brand world across multiple platforms as output volume grows.

  
  


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  Strong art direction and narrative judgement, with a portfolio demonstrating sustained brand-building work, craft and creative standards.

  
  


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  Deep understanding of social platforms and behaviours, shaping brand storytelling that remains distinctive within fast-moving cultural environments.

  
  


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  Strong cultural awareness, translating nuanced insights into creative direction that feels authentic and aligned with the brand.

  
  


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  Experience leading and developing senior creatives, setting clear standards and driving high-quality output in high-volume environments.

  
  


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  Able to balance strategic brand thinking with hands-on creative leadership, ensuring ideas are strong and executable at speed.

  
  


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  Excellent communicator able to set direction, challenge constructively and influence senior stakeholders.

  
  

Option for this role to be FTC or permanent. You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham, Solihull. 

CLOSING DATE: Monday 16th March 2026