Creative Social Media Manager

Social Media Manager

About Lab54

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Social Media Manager owns Lab54's digital presence — taking the content the team creates and turning it into a strategic, consistent and growing social output across TikTok, Instagram and beyond.

This is a role for someone who's built their craft in social content and is ready to step into ownership: you'll set the strategy, plan and schedule the output, write the copy, read the data, and work hand-in-hand with our creators and designers to keep Lab54 engaging, relevant and ahead of trends.

Responsibilities

Strategy & Planning

• Develop and execute social media strategy across TikTok, Instagram and other platforms
• Own content planning, scheduling and publishing to keep an active, consistent presence
• React quickly to trends, releases and cultural moments

Content & Copy

• Write compelling copy that fits the brand's tone and voice
• Work with creators and designers to ensure high-quality, on-brand output
• Follow the right approval process for branded client content

Audience & Analytics

• Analyse performance metrics and optimise strategy accordingly
• Use insights to feed decisions on what to make and post next
• Report on growth, reach and engagement

Community & Collaboration

• Manage community engagement — comments, DMs and meaningful interaction
• Collaborate with the wider content team and contribute to campaigns
• Stay on top of platform changes and emerging opportunities

Skills & Experience

Essential

• 2+ years in social media management, content creation, copywriting and analytics
• 1+ years in community management
• Strong understanding of social trends and audience engagement
• Highly organised, detail-oriented, able to manage multiple projects
• A genuine feel for music, culture and digital content

Demonstrable Attributes

• Multi-skilled: strategy, copywriting, scheduling, light content creation
• Entrepreneurial mindset — self-starter, adaptable, proactive
• Comfortable with ambiguity and a fast-moving environment
• Able to balance the creative and the analytical

KPIs / Success Measures

• Audience growth and engagement (social-first)
• Consistency and quality of output
• Performance of campaigns and content against goals
• Effective collaboration with the content and design team

What Makes This Role Different (vs Larger Companies)

• Strategy and doing — you set the plan and you're hands-on delivering it
• Fast decision making — minimal layers, direct impact
• Ownership — you own the channel, not a slice of it
• Resource constraints — success depends on smart prioritisation

Ideal Profile

• Has built a track record in social content and is ready to own a channel
• Can think strategically but still get hands-on with content and copy
• Thrives in a startup-style environment
• Understands both culture and content performance
• Can grow an audience, not just maintain one