Creative Strategist

At MANUAL, we’re looking for a talented Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising. This role sits at the intersection of brand storytelling and growth marketing, playing a crucial part in driving brand awareness and customer engagement.

As Creative Strategist, you’ll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUAL’s brand voice and deliver impactful, measurable results. You should bring a deep understanding of digital marketing, social platforms, and a knack for crafting narratives that captivate and motivate audiences, contributing directly to the growth of MANUAL and its sister brands.

RESPONSIBILITIES

• Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals.

• Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly.

• Content Creation: Working closely with our in-house production team oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively.

• Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion.

• Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.

• Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts.

• Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution and overall channel tracking.

• Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints.

Campaign Strategy Development: Collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals.

Audience Insight and Research: Leverage data-driven insights to understand audience preferences, needs, and behaviours on social platforms, shaping campaign direction accordingly.

Content Creation: Working closely with our in-house production team oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively.

Optimisation and Testing: Develop and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion.

Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.

Brand Alignment: Ensure all ad content is on-brand and aligns with MANUAL’s core messaging and values, helping to maintain a consistent voice across all Meta adverts.

Trend Monitoring: Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution and overall channel tracking.

Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, design, and copy, to ensure content alignment and coherence across all touchpoints.