Creative Strategist

Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k

The Opportunity
I'm currently working with an innovative, growth-focused business that's looking to hire a Creative Strategist to join its expanding team.

This is a fantastic opportunity for someone who sits at the intersection of marketing strategy, customer psychology, creative thinking and commercial performance. If you're passionate about understanding why customers behave the way they do and using that insight to shape high-performing campaigns, this could be the perfect next move.

Importantly, this is not a traditional copywriting, design or campaign management role. Instead, you'll be responsible for ensuring that creative thinking directly contributes to customer acquisition, conversion growth and commercial success.

About the Role
As Creative Strategist, you'll bridge the gap between acquisition strategy, customer behaviour, campaign development and creative execution.

Working closely with senior stakeholders across growth, creative, UX, CRO and lifecycle teams, you'll develop strategic messaging frameworks and behavioural influence strategies that improve customer engagement and conversion performance across the entire demand journey.

Your focus will be on ensuring creative output is aligned with:

Customer behaviour and psychology
Acquisition economics
Demand generation and capture
Commercial objectives
Conversion optimisation
This is a highly strategic role for someone who enjoys combining insight, creativity and performance marketing to drive measurable business results.

Key Responsibilities

Creative Strategy & Messaging

Develop commercially effective creative strategies aligned to acquisition goals
Translate customer insights and behavioural data into compelling messaging directions
Build strategic frameworks that guide creative execution across multiple channels
Ensure messaging aligns with customer intent, psychology and business priorities
Drive creative approaches that contribute to profitable customer acquisition
Customer Behaviour & Psychology

Analyse customer motivations, objections and decision-making behaviours
Use behavioural insights to shape messaging and creative direction
Identify key friction points throughout the customer journey
Ensure creative strategies reflect real-world customer needs and decision drivers
Campaign & Conversion Strategy

Support the development of campaign concepts and messaging systems
Create messaging frameworks designed to improve engagement and conversion
Help shape how demand is created and captured through creative influence
Improve campaign effectiveness through strategic customer understanding
Testing & Optimisation

Support structured testing programmes across messaging and creative performance
Contribute to continuous experimentation and learning initiatives
Refine creative strategies based on performance insights and customer behaviour
Promote a culture of optimisation rather than one-off campaign thinking
Cross-Functional Collaboration

Partner closely with the Creative Director on narrative and campaign development
Work alongside Growth Directors to shape strategic messaging direction
Collaborate with UX, CRO and Lifecycle teams to improve customer influence
Ensure creative strategy supports operational execution and ongoing optimisation
About You
We're looking for a commercially minded strategist who understands how creative thinking can influence customer behaviour and drive measurable business outcomes.

You'll likely bring:

Experience in creative strategy, growth marketing, customer acquisition or performance-focused marketing environments
Strong understanding of customer psychology and behavioural influence
Ability to translate insights and data into actionable creative direction
Experience developing messaging frameworks and campaign strategies
Excellent communication and stakeholder management skills
A commercial mindset with a focus on measurable outcomes
Understanding of conversion optimisation and customer journey principles
A naturally curious approach to customer behaviour and decision-making
Why Join?
This is an opportunity to join a forward-thinking organisation that is building a modern creative strategy function focused on growth, performance and measurable impact.

The role will continue to evolve, becoming increasingly:

Data-informed
AI-assisted
Psychology-led
Commercially measurable
Fully integrated across the wider growth ecosystem
If you're excited by the idea of using creative strategy to drive customer acquisition and business growth, I'd love to hear from you.

Contact me at (url removed)

Creative Strategist | Campaign | Customer Behaviour | Creative Execution | Midlands - Hybrid | £40k
Only candidates based in UK and eligible to work in UK are allowed