Creative Strategist

Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

Koala launched in the UK at the end of 2025, and we’re just getting started. This is a rare chance to shape the growth playbook for an early stage market backed by a proven, globally scaling brand. You’ll draw on learnings from our established AU and US operations while adapting to the nuances of the UK consumer and competitive landscape. If the idea of building something meaningful from the ground up gets you out of bed in the morning, keep reading.

At Koala, creative strategy is at the heart of how we grow, connect with customers, and make our mark in a competitive landscape. The Creative Strategist, UK plays a pivotal role in turning data and insights into thumb-stopping, high-performing ads that resonate and convert. This isn't just about making ads look great, it's about understanding our audience, adjusting to algorithmic shifts, and combining performance data with creative storytelling to craft campaigns that drive real results.

We need a thinker and doer who thrives on collaboration and innovation, someone who can spot an opportunity, build a creative solution, and see it through from concept to execution. You'll work with some of the best minds across growth, creative, and product teams, delivering fresh ideas that not only align with our brand but take it to new heights. In this role, you'll shape the future of how Koala shows up on social platforms in the UK, creating content that inspires, engages, and ultimately grows our brand.

Key Responsibilities

• Own the end-to-end creative strategy process for UK Paid Social, using competitor intelligence, customer behaviour, performance data and platform creative best practices to produce new top performing ads.

• Own the creative roadmap - tracking what's been briefed, what’s in progress, what’s ready to test and what’s next.

• Focus on the customer by analysing internal data, reviews, forums and other sources to gather a deep understanding of the customer personas and their pain points

• Run two creative workflows in parallel: iterating on existing assets to improve performance, and launching new creative to unlock growth.

• Create clear asset briefs based on testing hypotheses (using customer behaviour, content trends and platform performance data) that highlight product USPs and feed the creative testing framework.

• Collaborate with producers, creative directors, editors, external agencies and channel experts, both local and global, to turn a range of ideas into high performing campaigns.

• Monitor ad performance in partnership with the UK Growth Lead, analyse creative data and continuously optimise for impact.

• Report on creative performance using comparative growth metrics (period vs period), sharing learnings, insights and actions in weekly forums with UK and global stakeholders.

• Increase weekly ad production velocity to support the growth of UK Meta investment, delivering a consistent cadence of new creative each month.

• Drive performance through whitelisted creator ads by sourcing and activating UK creator content, and building a pipeline of locally relevant talent.

• Work closely with Global Brand and Product teams to stay aligned on creative direction, brand tone and performance metrics, while tailoring output to UK cultural moments, seasonality and tone of voice.

• Stay across trending content, customer experiences, product solutions, techniques and platforms to inspire fresh creative ideas for the UK market.

• Operate with a lean team, bias-for-action mindset: prioritise ruthlessly, move quickly and find scrappy ways to ship great work.

• Contribute to localising brand and campaign assets for UK touchpoints including paid social, organic social, email, on-site and landing pages.

Ideal background

• 3 to 5+ years of proven experience in a performance creative, graphic design or similar role, ideally with UK or European market exposure.

• Portfolio showcasing successful paid social campaigns. Experience in DTC, furniture, homewares or lifestyle brands is a plus.

• Copywriting and editing skills with high attention to detail, across short form ad copy and hooks.

• Strong understanding of content performance techniques and testing methodologies in paid social platforms (Meta including Facebook and Instagram, TikTok, YouTube, Pinterest), including creative trends and platform specific best practices for maximising performance.

• Creative thinker with a strategic, data-driven mind-set, with a passion for combining data with storytelling to craft engaging and high-performing ads

• Strong project management and organisational skills with in depth experience of creating briefs and guiding projects from ideation to execution. Comfortable owning work end to end.

• Excellent communication & collaboration skills used to inspire and guide creative and data driven teams to meet business goals.

• Experience working autonomously in a lean team or regional role, with exposure to global stakeholders across time zones.

Treehouse Perks and Privileges

Koala is only great when its employees are happy; and we’re one happy bunch!

• Hybrid working - We’re mixing it up with ~2-3 days in our London Treehouse (office) and work from sofabed/home (WFB)

• Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced.

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam!

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Competitive pension matching with NEST.

• Accelerate your career - via our Learning Management platform, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of 1% and so much more.

• All in all, the Koala Community is a great place to hang out and belong to!

Why Join Koala?

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We have no ego; we seek feedback that grows us; and we have a strong bias for action. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.