CRM & Lifecycle Manager

ABOUT DROOL

DROOL is an e-commerce platform selling contemporary art prints and framed artworks from emerging artists. We’ve grown profitably and are now focused on improving how we acquire, convert and retain customers as we scale.

This role sits within the growth team and works closely with paid media, creative and merchandising to support trading moments and drive repeat revenue through CRM.

ROLE SUMMARY
We’re hiring a CRM & Lifecycle Manager to own email and SMS execution day to day.

This is a hands-on role focused on building, sending and improving campaigns and flows. You’ll be responsible for making sure CRM supports key trading moments, drives repeat purchases and works closely with paid and growth activity.

The focus is strong execution, consistent testing and clear reporting on what’s working.

RESPONSIBILITIES

Campaigns & Lifecycle

• Own planning and execution of all email and SMS campaigns across drops, sales and key trading moments
• Work closely with growth and creative teams to brief, build and deliver campaigns that align with paid activity and merchandising priorities
• Develop and refine lifecycle journeys that drive repeat purchase and improve first-to-second order behaviour
• Identify key customer segments and build targeted campaigns around them
• Own and optimise core automated flows, ensuring messaging, cadence and timing support trading priorities

Testing, Reporting & Platform

• Run structured testing across campaigns and flows to improve performance over time
• Track and report on revenue contribution, engagement and repeat behaviour, using insights to inform future activity
• Maintain strong segmentation, list health and data accuracy across the CRM platform
• Manage sign-up journeys and audience capture across site

• 2 - 5 years experience in CRM or lifecycle marketing within e-commerce
• Hands-on experience building and sending campaigns in CRM platforms (Klayvio, Ometria)
• Comfortable working to a campaign calendar and deadlines
• Strong attention to detail and ability to move quickly
• Confident using data to assess performance and make improvements
• Able to work closely with growth and merchandising teams

Bonus:

• Experience improving repeat purchase rate or LTV
• Experience in DTC or marketplace environments
• Comfortable working in a fast-moving startup

• Competitive salary
• Flexible working (3 office days per week in Shoreditch, London)
• 25 days holiday + your birthday + a duvet day + bank holidays
• Work a week from abroad
• Company retreat: trip once a year
• Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
• Learning budget: for courses, books etc
• 60-75% employee discount for you + friends & family