CRM Campaign Specialist

CRM Campaign Specialist

Location: Kensington, London (Hybrid)

Step into a role where customer insight meets commercial impact. As a CRM Campaign Specialist, you'll play a key role in creating and delivering engaging customer communications that drive loyalty, increase engagement and support business growth across our Sun Retail brands.

This is an exciting opportunity for someone who enjoys combining creativity with data, thrives in a fast-paced environment and is passionate about delivering personalised customer experiences. If you're organised, commercially minded and eager to develop your CRM and marketing expertise, we'd love to hear from you.

Why This Role?

Make a Real Customer Impact

Help shape the customer journey by delivering targeted campaigns across email, SMS and direct marketing channels that drive engagement and sales.

Data-Driven Marketing

Use customer insights and campaign performance data to continually improve communications, optimise targeting and maximise ROI.

Work Across Leading Retail Brands

Partner with Marketing, Ecommerce, Retail and Global CRM teams to deliver campaigns for some of the world's most recognised eyewear and lifestyle brands.

A Platform to Grow

Build valuable experience across CRM, customer analytics, loyalty programmes, campaign management and stakeholder engagement in a collaborative and supportive environment.

What's in It for You?

• A role where your work directly influences customer engagement and commercial performance


• Exposure to local and global stakeholders across Marketing, Ecommerce and CRM


• Hands-on experience managing campaigns across multiple communication channels


• Opportunities to develop your CRM, analytics and marketing automation expertise


• A fast-paced, collaborative environment that values innovation and fresh thinking

What We're Looking For

• Excellent organisational skills with strong attention to detail


• A passion for customer marketing and creating engaging customer experiences


• Strong analytical mindset with an interest in using data to drive decisions


• Confidence managing multiple projects and priorities simultaneously


• Strong communication and stakeholder management skills


• Retail experience, particularly within a customer-focused environment.


• Experience with email marketing, marketing automation or campaign management tools would be advantageous


• Proficiency in Microsoft Excel and PowerPoint


• A proactive, collaborative approach and willingness to learn

About the Role

This isn't just a campaign execution role, it's an opportunity to become a key contributor to how we connect with and engage our customers.

You'll manage CRM campaign calendars across multiple channels, coordinate creative assets, support loyalty programmes and help deliver personalised communications that strengthen customer relationships and drive business performance. Working closely with local and global teams, you'll use customer insights and campaign results to continuously improve engagement, retention and sales outcomes.

You'll identify relevant partners to create commercially impactful activations and offerings using CRM data to target opportunities, while also developing and managing affiliate and strategic relationships that drive incremental revenue to the business. 

You'll collaborate across Marketing, Ecommerce, Retail Operations and Global CRM teams, helping to bring campaigns to life from concept through to delivery and performance reporting.

If you're passionate about customer engagement, enjoy working with data and creativity, and want to help deliver impactful marketing campaigns, we'd love to hear from you.