CRM Email Marketing Manager

We are seeking a CRM Email Marketing Manager to oversee our customer relationship management system, ensuring effective communication and interaction with our customer base. The successful candidate will be responsible for developing and implementing CRM strategies that promote the Retail company's profitability and growth.

Client Details

Our client is a large organisation in the retail industry, known for its commitment to customer satisfaction and innovation. With multiple locations across the UK, it's renowned for its high-quality products and services. The company has a strong digital department, which plays an integral role in its success and boasts well experienced and green roots individuals.

Description

• Oversee the development and implementation of CRM strategies to drive customer retention and loyalty.
• Manage customer segmentation and develop personalised marketing campaigns.
• Monitor and analyse customer behaviour and adjust strategies accordingly.
• Collaborate with the digital department to ensure seamless customer experience across all channels.
• Ensure compliance with data protection regulations in all CRM activities.
• Report on CRM performance and provide actionable insights.
• Train and support team members in using the CRM system effectively.
• Stay up-to-date with the latest CRM technologies and trends in the retail industry.

Profile

A successful CRM Email Marketing Manager should have:

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM management, preferably in the retail industry.
• Strong knowledge of CRM software and customer segmentation techniques.
• Excellent analytical skills and the ability to interpret customer behaviour data.
• Strong leadership skills and the ability to train and support team members.
• Good knowledge of data protection regulations.

Job Offer

• An attractive salary starting at £40000-£45000
• An opportunity to work in a large retail organisation with a strong digital focus.
• A positive and innovative company culture that values customer satisfaction and employee growth.
• Permanent hybrid pattern - 3 days at their Bromsgrove site and 2 days at home