CRM Executive

BettingJobs is currently working with a well-established iGaming company based in Liverpool who are looking for a CRM Executive to join their team. The CRM Executive will be responsible for executing Customer Relationship Management campaigns and ensuring that all communications are delivered with precision and effectiveness.

This role would suit an individual with experience in the iGaming industry and knowledge of CRM tools who has a passion for sports and casino.

Responsibilities:

• Campaign Execution: Build, test, and deploy CRM campaigns (email, SMS, push notifications) with CRM Agency using Xtremepush.
• Segmentation & Targeting: Utilise customer data to segment and personalise campaigns for maximum engagement and retention.
• HTML Editing: Use basic HTML skills to troubleshoot and edit email templates where necessary.
• Quality Assurance: Ensure all CRM communications are accurate, well-formatted, and compliant with industry regulations, demonstrating strong attention to detail.
• Performance Analysis: Monitor campaign performance, report key metrics, and provide insights for optimisation.
• Collaboration: Work closely with design, content, and marketing teams to ensure campaigns align with brand and business goals.
• Compliance & Best Practices: Ensure all CRM activities comply with gambling regulations and responsible gaming guidelines.

Requirements:

• 1+ Year of experience in the iGaming industry is preferred.
• Proficiency in Xtremepush or similar CRM/email marketing tools.
• Basic HTML skills for email template customisation.
• Excellent attention to detail with the ability to spot errors before campaign deployment.
• A self-motivated individual that can work in an autonomous environment but with guidance when required
• Strong analytical skills and ability to interpret data to drive decision-making.
• Ability to work in a fast-paced, deadline-driven environment.
• Basic knowledge of Sports and Casino
• Good communication skills and a team-oriented mindset.
• Experience with A/B testing and campaign optimisation.
• Knowledge of GDPR and other data privacy regulations.
• Familiarity with customer lifecycle marketing strategies.