CRM Executive

An exciting opportunity has arisen for a self-motivated and passionate CRM Executive to join a dynamic and fast-growing retail and eCommerce organisation operating in the art sector. This is a critical role in shaping and executing client communication strategies across the customer lifecycle-from lead generation to long-term retention.

As the CRM Executive, you will work closely with the Head of Digital Marketing to deliver engaging, data-driven campaigns through automation and personalisation. You'll be instrumental in improving customer engagement and retention, with a focus on quality communications and best-in-class practices in data protection and marketing performance.

Job Title: CRM Executive

Location: Birmingham City Centre

Salary: £30,000 + Bonus

Contract: Full time, permanent - 1 day working from home post probation

Start date: May - July 2025

Key Requirements

• Plan and deliver engaging client communication strategies to support digital and retail business objectives.

• Develop and execute personalised and automated email campaigns using behavioural and activity data.

• Partner with digital marketing teams to enhance lead acquisition and grow the subscriber base.

• Maintain and improve CRM database health through accurate segmentation and targeting.

• Create a structured testing and optimisation programme across all customer touchpoints.

• Collaborate with in-house creative teams to ensure all communications are visually compelling and on-brand.

• Report regularly on performance metrics, using data to inform decisions and improvements.

• Deliver dynamic content across the customer journey to enhance user experience and drive loyalty.

• Implement best practice in line with data protection legislation (including GDPR and CAN-SPAM).

• Support the ongoing development and evaluation of CRM platforms and tools.

• Previous experience in a CRM or digital marketing role, ideally in a B2C environment.

• Competence in using CRM platforms, email builders, and basic HTML.

• Solid understanding of marketing automation and customer segmentation techniques.

• Strong analytical skills with proficiency in tools such as Google Analytics and Excel.

• Familiarity with A/B testing and a test-and-learn approach to campaign performance.

• Highly organised with the ability to manage multiple projects and deadlines concurrently.

• Excellent written communication skills and a keen eye for brand tone and consistency.

• An interest in digital innovation and a proactive approach to industry trends and best practices.

• A team player who enjoys collaboration but can also work independently with confidence.

• A genuine interest in the arts or cultural sectors is advantageous but not essential.

Please apply for more information

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