CRM Executive

Wild Nutrition does supplements differently. Unlike 95% of the supplement market, Food-Grown® ingredients are as close to their original food form as possible. Better recognised, better absorbed, better retained.

As a CRM Executive, you will play a key role in driving customer engagement, retention, and revenue growth across our subscription business. Reporting to the CRM Manager, you will work closely with teams across Growth, Brand & Marketing, Customer Care, and Nutrition to deliver impactful CRM campaigns and customer journeys. Using data and customer insights, you will help create meaningful customer experiences that strengthen loyalty and support business growth.

At Wild Nutrition, we offer more than just a job. We provide a rewarding and meaningful career in a supportive environment that values collaboration, innovation, and wellbeing. Your work will help shape our future and contribute directly to our mission of empowering women's health through pioneering, science-backed supplements.

What you’ll be doing:

• Work closely with the CRM Manager to lay out a subscription-first CRM strategy, using testing and optimisation to drive subscriber LTV.
• Own the process of briefing, building & QAing of CRM campaigns.
• Implement strategies to improve customer retention, identifying opportunities to enhance the subscriber experience and mitigate churn.
• Support loyalty initiatives that drive repeat purchases and foster brand advocacy.
• Design and implement customer lifecycle campaigns, using email automation flows based on customer segmentation, ensuring best practice across all templates
• Analyse website and customer data to improve the customer journey, conversion rates and repeat purchases.
• Measure and evaluate CRM data to determine the effectiveness of our campaigns
• Support the eCommerce and wider marketing team with other marketing initiatives

Ideal Candidate:

• 1+ year of CRM experience at a DTC brand or agency.
• Proven success with email marketing campaigns, segmentation, and automation.
• Experience with Klaviyo preferred; subscription experience a plus.
• Strong understanding of CRM best practices, analytics, and performance insights.
• Data-driven, able to turn insights into actionable strategies that improve KPIs.
• Self-starter who works well independently and collaboratively.
• Resourceful, solutions-focused, and comfortable taking ownership in a fast-paced environment.
• Able to balance strategic thinking with hands-on execution.
• Excellent organisational, communication, and customer-focused skills.

• Time given every year to volunteer with a local charity of your choice
• All the latest tech you need
• Flexible hybrid working model
• Summer Fridays
• Generous Pension plan
• Private health insurance
• Enhanced Leave package with added years of service extras
• Employee Assistance Programme
• Team discount on all Wild Nutrition supplements and personalised consultations
• Cycle to work scheme
• Enhanced parental leave policies
• Be part of a passionate, friendly and transparent culture

A value-grown culture:

Our WILD values serve as the compass guiding our attitudes and behaviours:

Wellbeing: we obsess over the health of our customers, people and planet.

Intelligence: we listen. Stay curious. Solve creatively. We prioritise relentlessly.

Leaning in: we collaborate. Get stuck in. Hold ourselves accountable. Feedback generously.

Dedication: fail forward. Improve always. Deliver [the OKRs,] on time, on budget.

Want to see them in action? We’ll let the numbers do the talking…

• 80% local workforce (within 25 miles of HQ)
• 87.9 B Corp Impact Score (and counting)
• 95% recycled packaging  
• 28,000 free nutritional consultations to date

We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.