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CRM Executive

Job Description - CRM Executive

At inspiring vet care, our people are at the heart of everything we do. As the UK’s number one vet care provider, we're trusted with the care of over 2 million animals, delivering our purpose of healthier animals and happier owners.


 

As part of Central Functions, you will be part of the teams that support and enable our network of over 2,500 practices across 20 countries, driving operational excellence, innovation and strategic impact across the business.


 

Whether your expertise is in Finance, HR, Technology, Marketing, Data, Legal, Operations or another specialist area, your work will help support colleagues and practices to deliver outstanding care to animals and their owners.


 

About the Team


 

At Inspiring Vet Care, we're passionate about helping pet owners give their pets the best possible care. Our CRM team plays a vital role in delivering timely, relevant and engaging communications that support customers throughout their pet care journey.


 

We're looking for a detail-oriented and organised CRM Executive to join our Customer Marketing team. If you're passionate about digital marketing, enjoy working with data and processes, and love seeing campaigns come to life, this could be the perfect next step in your career.


 

How You’ll Make a Difference


 

As a CRM Executive, you'll support the successful delivery of CRM campaigns and customer journeys across the UK and Ireland. Working closely with colleagues across Marketing, Brand, Product and Operations, you'll help ensure campaigns are delivered accurately, on time and in line with best practice


 

Key Responsibilities


 

* Supporting the planning, scheduling and delivery of CRM campaigns

* Building, testing and quality-checking CRM activity before deployment

* Maintaining campaign documentation, trackers and delivery records

* Coordinating with stakeholders to ensure campaigns are delivered smoothly

* Producing campaign performance reports and monitoring delivery success

* Supporting A/B testing and continuous improvement initiatives

* Ensuring compliance with GDPR and CRM governance processes

* Providing regular updates on campaign progress and escalating risks where required

 

Essential Skills & Experience

 

* Experience delivering CRM, email marketing or digital marketing campaigns

* Strong organisational skills and exceptional attention to detail

* Experience using CRM or marketing automation platforms

* Ability to manage multiple priorities while maintaining high accuracy

* Strong written and verbal communication skills

* Analytical mindset with the ability to interpret campaign results

* Comfortable working within established processes and compliance frameworks

* Collaborative team player with a proactive approach

 

Desirable

 

* Experience with Emarsys or similar CRM platforms

* Experience creating customer segments and audiences

* Understanding of customer lifecycle marketing

* Basic HTML and/or CSS knowledge

* Experience using reporting and analytics tools

* Knowledge of email marketing best practice

* Experience working in a customer-focused or regulated environmen

 

How We’ll Support You


 

At inspiring vet care, we’re committed to supporting your development and wellbeing. When you join us, you’ll benefit from:


 

* A role with meaningful impact supporting thousands of colleagues and practices

* Clear career pathways with progression opportunities across the wider inspiring vet care Group

* Ongoing learning and development supported by experienced colleagues and specialist teams

* Access to internal networks, development programmes and professional growth opportunities

* A collaborative, values-led culture focused on care, innovation and continuous improvement

 

What We Offer Our Team


 

This is an exciting opportunity to shape the learning culture of a growing, customer-focused operation. You'll have the opportunity to work with a collaborative and supportive CRM team, develop your CRM and marketing automation expertise and contribute to meaningful customer communications at scale.

 

You'll also receive

 

* Healthcare Cash Plan

* Cycle to Work scheme

* Green Cars salary sacrifice scheme

* Voluntary benefits: choose from a range of benefits to suit you

* Discounted staff pet care

* Access to discounts and cashback with hundreds of participating retailers

 

We’re committed to supporting our people through career development opportunities, wellbeing initiatives and access to world-class learning resources.


 

If you're organised, detail-focused and excited about using CRM to create great customer experiences, we'd love to hear from you.am.


 

Whether you’re just starting out or looking to take the next step in your career, inspiring vet care offers the support, opportunity and community to help you grow.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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About the Company

Ivc

Welcome to IVC Evidensia UK, the fastest growing veterinary group in the UK. Want to kick-start your career as a vet, or sell your practice to us? Find out how here.

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