CRM Manager

CRM Manager

Hybrid working (2 days onsite, 3 remote)

Liverpool City Centre

Very competitive salary

Looking to make your mark in a business that's growing fast and investing big in CRM?

Forward Role is working with a specialist insurance company with a strong B2C focus and a couple of B2B products in the mix.

With over 40 years of success behind them, this business is now scaling fast, backed by serious investment in technology, CRM, and central functions.

They’re on the lookout for their very first CRM Manager, to join a collaborative marketing team of 19. This is a brand-new role where you’ll have the freedom to shape strategy, build out campaigns, and make a real impact from day one.

Responsibilities:

• Take ownership of CRM strategy
• Design and run data-led, personalised campaigns across multiple CRM channels to improve customer engagement and loyalty
• Work closely with teams across the business to ensure CRM activity supports wider goals and enhances the full customer journey
• Use customer insights and campaign data to track performance, identify trends, and refine future activity
• Build and scale a CRM team from the ground up
• Lead the rollout of a brand new CRM platform and ensure it is effectively set up, maintained, and continuously optimised

What you will need:

• Strong CRM marketing experience, ideally with exposure to platform implementation and campaign optimisation
• Skilled in analysing customer data, market trends, and competitor activity to inform strategy
• Confident managing change, improving processes, and working across teams to drive results
• Proficient in using analytics tools and A/B testing to measure and enhance performance
• Able to manage multiple priorities with strong communication and relationship-building skills, B2C and financial services experience a plus

This is a fantastic opportunity for someone who wants full strategic ownership and the chance to shape CRM from day one in a forward-thinking environment.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.