CRM Manager

This is an exciting opportunity for a CRM professional to play a pivotal role in shaping customer engagement strategies within a fast paced and growing business. In this role you will be responsible for developing and executing the CRM & loyalty strategy and working cross functionally to create and test landing pages.

Client Details

This is a permanent role within a growing FMCG Wellness business. They are now looking for a CRM expert to join them as they continue their journey of success!

Description

You will be responsible for:

• Developing and implementing CRM strategies
• Analysing customer data and behaviours to identify trends and opportunities for retention improvements.
• A/B testing, email building and reporting
• Creating and enhancing the loyalty strategy and driving customer acquisition
• Monitor and report on the performance of retention initiatives, providing actionable insights.
• Working closely with marketing teams to align retention efforts with broader campaigns.

Profile

The successful candidate will have:

• A strong background in CRM
• Demonstrable experience with CRM platforms and tools, with a focus on data analysis and campaign execution.
• Proven ability to develop and implement customer retention strategies.
• Excellent analytical skills, with the ability to interpret data and provide actionable recommendations.
• Experience in A/B testing and optimisation
• Knowledge of digital marketing practices, including email and SMS campaigns.
• A proactive approach to problem-solving and staying updated on industry trends.

Job Offer

A salary of up to £45,000 is on offer for the successful candidate