CRM Manager (Germany)

The Opportunity

The CRM Manager will be overseeing all CRM efforts and KPIs for our German expansion at HeliosX.  This is a critical role for us as we begin our international expansion into mainland Europe.

Do you have experience effectively driving meaningful and measurable impact through a CRM program? Do you know, love and dream about Braze? Are you an analytical thinker by nature and you won’t stop until you get all the answers to any performance deviations? Do you want to be part of a bootstrapped scale up in health experiencing unprecedented growth? Do you thrive under an experimentation culture? Then keep reading … 

What you'll do

• Localise CRM campaigns for the German market, own and co-ordinate a calendar of triggered & non-triggered campaigns for MedExpress Germany


• Strategic application of market and competitive insights to improve customer engagement and retention


• Develop and execute experiments which drive meaningful KPI improvements


• Work collaboratively with other areas of the business such as Product, Creative, Operations, Clinical and Analytics teams to improve our multichannel CRM programmes in Germany


• Own and deliver the CRM calendar for Germany, to achieve CRM and retention targets in Germany


• Build campaigns using HTML


• Manage and execute customer journeys using HeliosX customer engagement tool (Braze). Channels include email & SMS


• Devise, implement and report on key CRM initiatives


• Optimise and maintain the transactional suite of communications


• Leverage the available data and segmentation to better understand our customers and identify areas of opportunity.


• Work closely with Analytics and Engineering to unlock data required to power personalisation and upselling


• Continually optimise campaigns through testing


• Take responsibility for the NPS, survey and review strategy for Germany

What you'll bring to HeliosX

• 2+ years of CRM marketing experience


• Fluent German speaker


• Braze experience required (or with a similar enterprise level platform)


• Delivering automated CRM lifecycle initiatives from initial strategy through to production/delivery and analysis.


• Using BI tools to drive insights and actions.


• Localising CRM programmes for different audiences


• A data-driven decision maker and commercially astute


• Effective communication and stakeholder management skills


• Keen to be hands-on and heavily involved in execution

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential


• 25 Days Holiday (+ all the usual Bank Holidays)


• Private health insurance, along with extra dental and eye care cover


• Pension scheme


• Enhanced parental leave


• Cycle-to-work Scheme


• Electric Car Scheme


• Free Dermatica and MedExpress products every month, as well as family discounts


• Home office allowance


• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription)