CRM Marketing Executive

Are you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it. 

But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.

The CRM team is expanding as they play a crucial role in delivering against our ambitious company objectives for 2024 and beyond, for both Simplyhealth and Denplan. As a CRM Executive, you will be part of the team responsible for producing and delivering all customer communications for Simplyhealth Members, Corporate clients and brokers, and Denplan practices.

Working closely with the wider team, you’ll be responsible for developing and executing CRM journeys in Salesforce Marketing Cloud across all channels, from email and SMS to to push notifications and WhatsApp. As well as developing and executing, you will also be responsible for proactively monitoring the campaigns and making any adjustments or changes to increase performance or resolve any data, logic or content issues.

Key responsibilities

• Applying a test and learn approach to communications, whether they’re standalone or always-on journeys, to continually improve engagement and conversion rates through regular optimisation.


• Analysing campaign results and provide recommendations for future improvements.


• Working collaboratively with other teams including Content Marketing as well as managing internal stakeholders on taking briefs and updating them on campaign performance


• Aligning with internal stakeholders such as Product Marketing to ensure communications meet business objectives and customer needs.


• Utilising customer segmentation to ensure communications are correctly targeted and are highly personalised.


• Managing the delivery of best practice HTML and email design templates.


• Ensuring the content library is efficiently managed, with assets re-utilised across dynamic modules.


• Applying communication permissions compliantly to deliver marketing, value-add and servicing communications.